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The Crucial Guide to Understanding the Basics of SEO

by | Dec 16, 2016 | Blog |

Have you been struggling to understand what SEO is and how it can help your website? Through this blog were going to break it down for you and put you on the path to understanding the basics of SEO.

 

Understanding the Basics of SEO: What is it?

 

SEO is short for Search Engine Optimisation, which is the activity of making your content readable by search engines, to increase your search engine rankings.

When someone types a query in to a search engine, results will be pulled up for websites which are highly relevant and authoritative. SEO is all about showing search engines that the content on your website is highly relevant and should be shown in the search engine rankings.

 

Why is it important?

 

The most popular search engine by far is Google, who see an impressive 5.5 billion searches per day, that’s 63,000 every second!

Only 8.5% of people making those searches makes it past the first page. When broken down, each page receives the following traffic:

  • Page 1             91.5%
  • Page 2             4.8%
  • Page 3             1.1%
  • Page 4             0.4%

As you can see, most traffic stays on the first page of results, which means you want your website to be in, at least, those first 10 results. But, ideally you want to aim higher than this and try to rank in the top three. Searches that make up results 6-10 on the first page of Google are clicked on, about 12% of the time combined. Compare that to the top three spots, which receive 50+% of the clicks. The first spot on page 1 receives almost 30% of the average traffic share.

 

Google Rankings - Basics of SEO

http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

 

By being on the first page of results you give your website the best chance of being seen and potentially clicked on.

 

Where do I start?

 

The first thing to remember is that you still need to be writing your content for humans, not just to appear on search engine rankings.

By writing good content for people, there is the increased chance that they will share your website with others. This may happen in the form of social media or direct links from another site, which act as online references. When people link to your website, it is basically them saying that they like your website, and search engines see this as your site being authoritative. By doing this you will be increasing your chance of appearing higher in search engine results.

 

Can I do it myself?

 

There are many complex steps to optimising your website for search engines, the basics of SEO can be picked up by doing a lot of research.

Alternatively, depending on your time commitment, your willingness to learn, and the complexity of your website, you may decide you need an expert to handle things for you.

 

Is there any other way I can help my website be seen?

 

In conjunction with optimising your website it is recommended to boost your search engine presence by using Google AdWords.

Google AdWords is a pay-per-click advertising service which allows you to target specific searchers and bid to appear above the organic searches at the top of the results page.

 

Google Adwords

http://neilpatel.com/wp-content/uploads/2016/03/image01-32.png

 

Hopefully, by reading this blog you will be on your way to understanding the basics of SEO. In the future, we will explore this subject more and help you progress further than the basics of SEO.

 

So, check back to read more!

Until next time,
Sian

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