Branding Myths – No.2

by | Mar 20, 2015 | Blog | 0 comments

Continuing our series of blogs on branding myths…here is number 2.

Branding is just for the big boys

Many people believe branding is expensive and not worth the time or money for a small business. But they are mistaken for thinking it is not as important…all businesses start out as small entities and a good brand helps them to grow.

The word ‘branding’ is perhaps what confuses people, so based on the previous blog that covers what branding actually is, small businesses are encouraged to think about reputation and creating a good impression, as that is essentially what branding is.

And you don’t need a big budget to create a brand. Simply spend some time to sit down and think who you are, who your customers are and how you can offer them what them want in a way that suits you both.

Hyphen offers a one hour consultation to discuss your brand and we also run brand workshops to help our clients understand what branding is and how it can help to build a reputation for their company. Please contact us for more information.

Please check back next week for branding myth number 3!

Until next time,


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