Branding Myths – No.3
We’re back again to continue our series of blogs on branding myths. Here is myth number 3.
“I don’t need a brand”
Branding is not optional. If you think you don’t need a brand, or don’t have a brand, well actually, you already have one.
Again, this comes back to the misconception that your brand is your logo. But even if you have no logo, no website, no business cards…you still have a brand, because your brand is what your customers think about you and your products or services, and what they tell their friends.
Your customers will build an impression of your company by the way you answer the phone, the way you interact in person and even by your company name. All of these things build your brand. You can either just let people think what they want to think, or you can try to control it by creating brand messages that your customers can relate to.
If you are not sure about how to create those brand messages, please contact us for a free one hour consultation to discuss your brand.
Please check back next week for branding myth number 4!
Until next time,