Branding Myths – No.4
Just two more branding myths to go in our series of five! Here is number 4…
Your brand is determined by you/your company
This statement is only partly a myth, because, yes, you decide what messages to put out to your customers, but a major part of your brand is what your customers think.
Jeff Bezos, Founder of Amazon once said:
“Your brand is what people say about you when you’re not in the room”
No matter what your brand represents and no matter how much control you have over your brand as a company, you can never predict what people will say or think. And that is why you can only do so much as to define your brand. An individual will always have their own opinion on your brand and perceptions can change all the time.
As a business, you don’t own your brand…you just look after it.
If you’re not sure how to look after your brand and try to guide people to say good things about you, please contact us for a chat about how we can help.
Don’t miss the fifth and final branding myth blog next week!
Until next time,