The Branding Process – More Than Just Good Design
Creating a solid brand, with strong foundations is much more than just a creative brainstorm.
The branding process is a combination of investigation, strategic thinking, project management and creativity.
This may sound incredibly complex, and for some brands, a very in-depth process is required, however there are many levels on which successful branding can be created.
A previous post talked about the word ‘branding’ being off-putting for many people and it is when branding experts go into lots of technical detail that it creates the impression that branding is daunting.
Yes, there is a lot that goes on in the background and yes, there are processes that we, as experienced brand stylists follow, but the one thing that we do, is to make sure that the branding process is kept as simple and jargon free as possible for our clients.
In simple terms, there are 5 stages in the branding process:
- Conducting research
- Developing/clarifying strategy
- Designing identity
- Creating touchpoints
- Managing assets
Over the next few weeks, we will be going into each of these in more detail to try to help explain what we do and why we do it, to help our clients to build better brands and achieve business results.
If you have any specific branding questions, you are always welcome to contact us by phone or email, or even drop by for a chat.
Until next time,