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Search Engine Optimisation (SEO)

Increasing the visibility of your website on search engines like Google and Bing

What is the point of having a website if you cannot be found?

Hyphen offers a Search Engine Optimisation (SEO) service, that aims to improve your organic search engine rankings, helping your website to be found by the right people.

We keep up-to-date with the latest Google algorithm changes so we know what criteria the search engines are using to rank your site. Google likes well-written, relevant content, so we ensure that your site’s content is interesting and authoritative. We also make sure that all of your pages are optimised with titles, descriptions and keywords, to help Google pick up the key information that you want potential customers to use to find you.

One of the best ways to add fresh content to your website on a regular basis is by adding blogs or news stories. Blogging is a useful way to communicate with customers and provide them with relevant and interesting information, without directly selling to them. It allows you to set yourself out as an expert in your industry, and instils a sense of trust in you and your business. If your business schedule doesn’t allow you enough time to manage your blog, we can help by creating relevant and engaging blog posts and upload them to your website.

We are not like some SEO agencies, that promise to give you guaranteed page one rankings, because that’s just not possible. Instead, we give you an honest review of your site and put a plan in place to make improvements to your search engine rankings. SEO is not a one-off activity, but something that should be continuously monitored and improved, based on changing Google trends and industry competition.

We can monitor your site regularly using Google Analytics and generate insightful reports for you, to see how your website is performing. We can use the results to make improvements to your site in terms of content, SEO and navigation in order to increase goals and conversions.

 

How We Do It

Technical SEO Audit

Hyphen will undertake a technical audit of your website to highlight any areas that may cause issues for search engines, and provide suggestions for improvement.

Content & Blog Creation

After developing a content strategy, Hyphen will create engaging, relevant blogs to keep your website up to date with fresh content.

Keyword Discovery

Using a range of tools available, Hyphen will work with you to understand your goals and highlight keyword opportunities available.

Reporting & Analytics

Hyphen will provide you with monthly reports using data and insights from Google Analytics to help drive decisions to improve rankings.

Technical SEO Audit

Hyphen will undertake a technical audit of your website to highlight any areas that may cause issues for search engines, and provide suggestions for improvement.

Content & Blog Creation

After developing a content strategy, Hyphen will create engaging, relevant blogs to keep your website up to date with fresh content.

Keyword Discovery

Using a range of tools available, Hyphen will work with you to understand your goals and highlight keyword opportunities available.

Reporting & Analytics

Hyphen will provide you with monthly reports using data and insights from Google Analytics to help drive decisions to improve rankings.

Frequently asked questions about SEO

How Does SEO Work?

There is no quick solution for improving search engine rankings and it is an ongoing process, using a variety of activities that will achieve the best results. In short, you need to have a well-built website, with relevant and regularly updated content, inbound & outbound links and well optimised page titles, keywords & descriptions.

What's the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid, or Pay Per Click (PPC) advertising are the top 4 search results that appear at the top and bottom of a search page on Google. These links are paid for by advertisers to increase traffic to their websites. As a Google Partner, Hyphen can provide manage and support Google Adwords campaigns to help increase traffic to your website.

Google Partner
If I pay for SEO will this guarantee #1 rankings?

Published by Google themselves, “no one can guarantee a #1 ranking on Google”. A guarantee is only possible if there is absolute control over what’s happening in a particular situation. In the case of SEO, no company can claim control or influence of search engines. Because of the absence of control over how search engines scan websites, it’s virtually impossible to make guarantees that a website will stand on top of the rankings. Ultimately, the results of a specific search ranking is down to the search engines themselves.

Whilst SEO does not come with any guarantees, at Hyphen, we strive to provide the best advice possible in order to help your site gain more traffic, and a site’s ranking is not the only important metric that we monitor. A high rank on Google makes it more likely that people will discover your site, but if they don't easily find the information they are looking for, they will just bounce out immediately and never come back. In contrast, a website that delivers content that engages first-time visitors will be highly likely to be revisited and recommended to their social contacts resulting in higher traffic.

Do you need help increasing your online visibility?

We would love to discuss your digital marketing requirements in more detail. Please call us on 0116 232 5931 or use the contact form to arrange a free hour's advice workshop where we can review your needs and discuss your options.

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