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Social Media Marketing

Build and develop relationships with customers, increase brand loyalty and drive traffic to your website

Do you want to connect with new and existing customers directly?

Keeping in touch with your customers via social media allows you to share information with thousands of people in an instant. You can create relationships by interacting with your followers, show your brand personality and drive extra traffic to your website.

Social media marketing has become an important part of digital marketing, as more and more businesses use social networks to drive more people towards their products and services. It is important for businesses to develop a plan for social media, set out objectives that they want to achieve and decide which platforms will be most suited to achieving those goals.

Our digital marketing experts at Hyphen can help you to achieve your goals by conducting an analysis of your business and help you formulate your social media plan. This will include:

  • Discussing your goals and your target audience.
  • Identifying the most beneficial social media channels for your business.
  • Developing a strategy for posting and engaging.
  • Ensuring that your social media accounts look consistent with your brand style.
  • Finding the right tone of voice and style for your posts.

Once your accounts are up and running, we can maintain them by:

  • Posting regularly.
  • Interacting with customers.
  • Monitoring particular topics/keywords and any mentions of your company.
  • Conducting an analysis of your accounts to identify further social media activity.

We can also target your social media marketing messages to a specific audience based on their location, if your chosen social networks have the tools that allow this.

Companies using social media to engage with customers benefit from increased brand awareness and customer loyalty. In today’s digital world, consumers now expect businesses to have a social media presence, so are you making the most of the social opportunities for your business?

 

 

Which Social Networks do we use?

We can create posts for Facebook, Twitter, LinkedIn, Instagram and other social networks that may benefit your business.

Facebook

Twitter

LinkedIn

Instagram

Pinterest

Did you know?

71%

of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

(Source: Ambassador)

2.8 billion

people were using social media by the end of 2016, up 21% from 2015.

(Source: We are social)

40%

of UK adults say it’s very or somewhat important that companies they purchase from have a strong social media presence.

(Source: Hootsuite)

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