Creating a solid brand, with strong foundations is much more than just a creative brainstorm.

The branding process is a combination of investigation, strategic thinking, project management and creativity.

This may sound incredibly complex, and for

There is no right answer to this question, but I will try to give some guidance as to the key factors that could influence a decision to look at your company’s branding.

The world moves at such a fast pace that it can sometimes seem an impossible task to keep your branding relevant and current. It isn’t always necessary to make big changes, but below are some of the times when a refresh or rebrand should be considered.

The UK economy is uncertain at the moment, in light of Brexit and the recent general election result, and understandably many businesses are likely to be cautious with their budgets, particularly branding and marketing which are seen to be non-essential. After the...

Do you monitor your website to ensure you are getting the best results? Do you know how many visitors your site is getting? How long are they staying? Which pages are most popular? Like other areas of your business, where you monitor them regularly to make...

So you’ve recently had your website developed; it looks great, the launch went smoothly and you’ve had great feedback from all of your clients and customers. You won’t need to look at it again for another few years now…right? …Wrong. Your website is now an extension...

We have quoted this before, but it is relevant to today’s topic: “Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon No matter how hard you try to manage your brand, opinions will always be influenced by what your...

If you have a brand identity to be proud of, you want to display it at its best in every instance. One of the largest formats it will be used in, is at events and exhibitions, where passers-by will automatically form a perception of your company based on your visual...

With a large percentage of the population heading to the internet, rather than a local store to do their shopping, it is increasingly important for retailers to not only have an online presence but to provide the right online services for their customers. For a...

The competition for visibility in online search results is fierce, making it essential for brands to show themselves as a presence to be reckoned with online. Alongside search engine optimisation, search engine marketing can increase the visibility of your brand on...