theblog

Our latest ramblings, inspirations and news.

The Importance of Having the Right Online Presence

With a large percentage of the population heading to the internet, rather than a local store to do their shopping, it is increasingly important for retailers to not only have an online presence but to provide the right online services for their customers. For a...

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Search Engine Marketing – Should You Be Using It?

The competition for visibility in online search results is fierce, making it essential for brands to show themselves as a presence to be reckoned with online. Alongside search engine optimisation, search engine marketing can increase the visibility of your brand on...

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Understanding Google Rankings

Businesses everywhere are competing to optimise their website, in the hopes of appearing high in search engine results. In such a competitive area, the first thing you need to do is understand Google Rankings.   How do Google Rankings work? There is a three-stage...

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Top Design and Marketing Trends of 2017

Here at Hyphen, we are looking forward to another year full of new designs and projects. We believe that the subjects covered in this blog will be the design and marketing trends of 2017 to watch.   Web Design   Gradients It looks like gradients are going to be making...

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The Crucial Guide to Understanding the Basics of SEO

Have you been struggling to understand what SEO is and how it can help your website? Through this blog were going to break it down for you and put you on the path to understanding the basics of SEO.   Understanding the Basics of SEO: What is it?   SEO is short for...

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Carlsberg Export Rebrand – Did they get it right?

Carlsberg Export has recently undertaken a rebrand for their British consumers, that showcases their Danish roots. The Carlsberg brand was founded in 1847 by J. C. Jacobsen, with the company's first headquarters located in Copenhagen, Denmark. The company's flagship...

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Is your brand digitally prepared for the festive period?

Mobile Optimisation An increasing number of festive shoppers are heading to the internet to find the best deals, compare prices and find the best gifts before purchasing. It is becoming increasingly important for your online information to be easily accessible, clear,...

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Design Trend: Moustaches in Branding

Over the last few years we have seen a dramatic increase in the popularity of moustaches within society and the design industry. What could be the logic behind this questionably random design trend? The most common theory behind the design trend is that “hipsters”...

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The Co-op rebrand, but why?

Earlier this year the fifth biggest food retailer in the UK and much loved company The Co-operative Group launched a full rebrand. However, rather than opting for a completely new identity, they have a refreshed version of their logo from the 1960s which you can see...

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