BLOGS

Listening to Your Customers To Benefit Your Brand

Listening to Your Customers To Benefit Your Brand

We have quoted this before, but it is relevant to today’s topic: “Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon No matter how hard you try to manage your brand, opinions will always be influenced by what your...

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How to Get Your Brand Noticed at Exhibitions

How to Get Your Brand Noticed at Exhibitions

If you have a brand identity to be proud of, you want to display it at its best in every instance. One of the largest formats it will be used in, is at events and exhibitions, where passers-by will automatically form a perception of your company based on your visual...

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The Importance of Having the Right Online Presence

The Importance of Having the Right Online Presence

With a large percentage of the population heading to the internet, rather than a local store to do their shopping, it is increasingly important for retailers to not only have an online presence but to provide the right online services for their customers. For a...

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Search Engine Marketing – Should You Be Using It?

Search Engine Marketing – Should You Be Using It?

The competition for visibility in online search results is fierce, making it essential for brands to show themselves as a presence to be reckoned with online. Alongside search engine optimisation, search engine marketing can increase the visibility of your brand on...

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Understanding Google Rankings

Understanding Google Rankings

Businesses everywhere are competing to optimise their website, in the hopes of appearing high in search engine results. In such a competitive area, the first thing you need to do is understand Google Rankings.   How do Google Rankings work? There is a three-stage...

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Top Design and Marketing Trends of 2017

Top Design and Marketing Trends of 2017

Here at Hyphen, we are looking forward to another year full of new designs and projects. We believe that the subjects covered in this blog will be the design and marketing trends of 2017 to watch.   Web Design   Gradients It looks like gradients are going to...

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The Crucial Guide to Understanding the Basics of SEO

The Crucial Guide to Understanding the Basics of SEO

Have you been struggling to understand what SEO is and how it can help your website? Through this blog were going to break it down for you and put you on the path to understanding the basics of SEO.   Understanding the Basics of SEO: What is it?   SEO is...

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Carlsberg Export Rebrand – Did they get it right?

Carlsberg Export Rebrand – Did they get it right?

Carlsberg Export has recently undertaken a rebrand for their British consumers, that showcases their Danish roots. The Carlsberg brand was founded in 1847 by J. C. Jacobsen, with the company's first headquarters located in Copenhagen, Denmark. The company's flagship...

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Is your brand digitally prepared for the festive period?

Is your brand digitally prepared for the festive period?

Mobile Optimisation An increasing number of festive shoppers are heading to the internet to find the best deals, compare prices and find the best gifts before purchasing. It is becoming increasingly important for your online information to be easily accessible, clear,...

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