Colour theory is a central and often overlooked area of design, but it is paramount when it comes to branding. In an ever-growing marketplace, it’s more crucial than ever for businesses to differentiate themselves from their competitors to create a powerful, lasting impression on their audiences.
We have come across a few clients recently who have had a new website created before coming to us for branding. Branding should be the starting point for everything in your company and although we can design a brand identity with a website as the basis, this really is the wrong way round.
In is important for your branding to give out the same message wherever it is seen or heard. For your visual identity, that means that consistency and quality are key. In the digital age, it is becoming increasingly important to look good on screen, but most brands also still have printed marketing materials, such as corporate letterheads, business
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed; but have you ever considered that the font type you choose for your logo plays a crucial role to help define your brand?
Like handwriting, we associate different fonts with
Having worked with design and print for many years, one of the areas I have a wealth of experience in is all the different print finish options available and the challenges that they present if not used correctly. Similarly to my earlier post about choosing the right materials to match your brand, the right print finish is equally as important.
A previous blog discussed the concept of your brand being similar to your reputation. And one of the best ways to create and maintain a good reputation is to show your customers or clients that they are valued.
Branded gifts say a lot about your company and whatever you choose should be a good representation of your brand and your brand values.
In April, we posted a blog about the new branding that had been released by Loughborough University. At that time, the new branding had been met with significant opposition by staff, students and alumni, as they felt it had lost the heritage and values of the brand.
The rollout of the branding was paused, so that the concerns could be addressed and today has seen the unveiling of another proposed brand identity for the university.
To create and maintain a strong, professional image in the eyes of customers, all aspects of your branding must reflect your brand style, right down to the type of paper you choose.
I spend a lot of my time working with clients and making sure that their printed material matches their brand. However it does amaze me, when I’m at networking events, trade shows or looking at direct mail, that there are still so many organisations that get this wrong.
We often tell clients that crafting a brand is like writing a story. Whenever you see a website, product packaging or an advertisement, it’s like going on a date. You look at the brand and decide whether you like it, and want to continue seeing it. If the brand delivers on their promise, you start to make an emotional, lasting connection.
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Contact Hyphen today to discuss how I can help you with your graphic design and print management requirements.