Our Blogs

Our latest ramblings, inspirations and news.

Brand vs. Logo

We have touched on this subject before in our series of blogs on branding myths, but we find ourselves educating others regularly on the difference between your brand and your logo.

Your logo is not your brand, but it is a part of it.

The diagram above uses nesting dolls to try to explain what your brand, your identity and your logo are and how they all fit together.

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Developing Your Brand – What‘s in a Name?

So you’ve looked at your own branding, you’ve looked at your competitors and you’ve done some research amongst your customers to find out what they want from your brand. Now you’ve got a strategy…so how do you go about developing your brand? Firstly, your company...

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The Importance of Branding Research

Loughborough University’s new branding has come under deep scrutiny in the past week, with students, staff and alumni not favouring the new visual identity. Many feel that it doesn’t represent the university’s values and heritage and this has lead to the Director of...

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Branding Myths

One of the reasons that branding is such a minefield for businesses is that there are so many branding myths out there. So we thought it would be good to try to dispel some of these, to help you understand how to build a powerful brand for your business. Myth #1: A...

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Brand Strategy – What Is It and Why Is It Important?

The word ‘strategy’ is one which can cause confusion and sometimes scare people because they don’t really understand what it is. Brand strategy (not to be confused with marketing strategy) is important for every business, as it identifies all of the elements that are...

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What Should Your Brand Be Saying This Christmas?

Sending Christmas cards or emails to your customers is not about generating business, but about positioning your brand in their mind as kind and thoughtful. Whilst it does have benefits for you, the sender, in helping to maintain customer relationships, a Christmas...

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Your customers…do you know what they want?

Let’s start by asking a very important question… When you developed your brand, did you base it on what you wanted the brand to say to your customers, or did you find out what your customers wanted and use that information to create a brand with all the values that...

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