Our Blogs

Our latest ramblings, inspirations and news.

Developing Your Brand – What‘s in a Name?

So you’ve looked at your own branding, you’ve looked at your competitors and you’ve done some research amongst your customers to find out what they want from your brand. Now you’ve got a strategy…so how do you go about developing your brand? Firstly, your company...

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The Importance of Branding Research

Loughborough University’s new branding has come under deep scrutiny in the past week, with students, staff and alumni not favouring the new visual identity. Many feel that it doesn’t represent the university’s values and heritage and this has lead to the Director of...

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Branding Myths

One of the reasons that branding is such a minefield for businesses is that there are so many branding myths out there. So we thought it would be good to try to dispel some of these, to help you understand how to build a powerful brand for your business. Myth #1: A...

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Brand Strategy – What Is It and Why Is It Important?

The word ‘strategy’ is one which can cause confusion and sometimes scare people because they don’t really understand what it is. Brand strategy (not to be confused with marketing strategy) is important for every business, as it identifies all of the elements that are...

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What Should Your Brand Be Saying This Christmas?

Sending Christmas cards or emails to your customers is not about generating business, but about positioning your brand in their mind as kind and thoughtful. Whilst it does have benefits for you, the sender, in helping to maintain customer relationships, a Christmas...

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Your customers…do you know what they want?

Let’s start by asking a very important question… When you developed your brand, did you base it on what you wanted the brand to say to your customers, or did you find out what your customers wanted and use that information to create a brand with all the values that...

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What does your brand say about you?

Do you know how to describe your brand? A common misconception made by many is that their company’s brand is their logo. Whilst the logo forms the important initial first impression, your brand is so much more. Jeff Bezos, Founder of Amazon once said: “Your brand is...

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