BLOGS

Keeping Your Brand Up-To-Date

Keeping Your Brand Up-To-Date

A few weeks ago, we wrote about when is the right time to rebrand and one of the points that we raised was the length of time that your branding has been in use.

There is no rule for how long a brand remains current.

read more
Brand vs. Logo

Brand vs. Logo

We have touched on this subject before in our series of blogs on branding myths, but we find ourselves educating others regularly on the difference between your brand and your logo.

Your logo is not your brand, but it is a part of it.

The diagram above uses nesting dolls to try to explain what your brand, your identity and your logo are and how they all fit together.

read more
Developing Your Brand – What‘s in a Name?

Developing Your Brand – What‘s in a Name?

So you’ve looked at your own branding, you’ve looked at your competitors and you’ve done some research amongst your customers to find out what they want from your brand. Now you’ve got a strategy…so how do you go about developing your brand? Firstly, your company...

read more
The Importance of Branding Research

The Importance of Branding Research

Loughborough University’s new branding has come under deep scrutiny in the past week, with students, staff and alumni not favouring the new visual identity. Many feel that it doesn’t represent the university’s values and heritage and this has lead to the Director of...

read more
Branding Myths

Branding Myths

One of the reasons that branding is such a minefield for businesses is that there are so many branding myths out there. So we thought it would be good to try to dispel some of these, to help you understand how to build a powerful brand for your business. Myth #1: A...

read more
Brand Strategy – What Is It and Why Is It Important?

Brand Strategy – What Is It and Why Is It Important?

The word ‘strategy’ is one which can cause confusion and sometimes scare people because they don’t really understand what it is. Brand strategy (not to be confused with marketing strategy) is important for every business, as it identifies all of the elements that are...

read more
What Should Your Brand Be Saying This Christmas?

What Should Your Brand Be Saying This Christmas?

Sending Christmas cards or emails to your customers is not about generating business, but about positioning your brand in their mind as kind and thoughtful. Whilst it does have benefits for you, the sender, in helping to maintain customer relationships, a Christmas...

read more

would you like to work together?

Contact Hyphen today to discuss how I can help you with your graphic design and print management requirements.