BLOGS

Brand Strategy – What Is It and Why Is It Important?

Brand Strategy – What Is It and Why Is It Important?

The word ‘strategy’ is one which can cause confusion and sometimes scare people because they don’t really understand what it is. Brand strategy (not to be confused with marketing strategy) is important for every business, as it identifies all of the elements that are...

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What Should Your Brand Be Saying This Christmas?

What Should Your Brand Be Saying This Christmas?

Sending Christmas cards or emails to your customers is not about generating business, but about positioning your brand in their mind as kind and thoughtful. Whilst it does have benefits for you, the sender, in helping to maintain customer relationships, a Christmas...

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Your customers…do you know what they want?

Your customers…do you know what they want?

Let’s start by asking a very important question… When you developed your brand, did you base it on what you wanted the brand to say to your customers, or did you find out what your customers wanted and use that information to create a brand with all the values that...

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What does your brand say about you?

What does your brand say about you?

Do you know how to describe your brand? A common misconception made by many is that their company’s brand is their logo. Whilst the logo forms the important initial first impression, your brand is so much more. Jeff Bezos, Founder of Amazon once said: “Your brand is...

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Introducing Gemma & Brand Strategy

Introducing Gemma & Brand Strategy

Hello everyone!   I have joined the Hyphen team this week so I am using my first blog post to introduce our new services that I will be heading up! In my role as Brand Strategist, I will be helping clients on branding analysis and strategy so we can develop...

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Meet Emily Merchant, our new designer

Meet Emily Merchant, our new designer

Emily is one of our latest additions to the Hyphen team, after joining us at the beginning of July as a designer after graduating from De Montfort University this year. I caught up with her to find out how she was finding her first few weeks in the studio, and to find...

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Hyphen are hiring!

Hyphen are hiring!

Hyphen are a design and branding agency based on the outskirts of Leicester working with clients in the East Midlands area....

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We have moved!

We have moved!

As of this morning, we have now moved offices! Our new address is 14A Fir Tree Lane, Groby, Leicester, LE6 0FH. Our telephone number remains unchanged on 0116 232 5931. The studio will be open Monday - Friday 9-5pm. Our new studio has been created to be a showcase of...

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