Let’s start by asking a very important question… When you developed your brand, did you base it on what you wanted the brand to say to your customers, or did you find out what your customers wanted and use that information to create a brand with all the values that...read more
Do you know how to describe your brand? A common misconception made by many is that their company’s brand is their logo. Whilst the logo forms the important initial first impression, your brand is so much more. Jeff Bezos, Founder of Amazon once said: “Your brand is...read more
Hello everyone! I have joined the Hyphen team this week so I am using my first blog post to introduce our new services that I will be heading up! In my role as Brand Strategist, I will be helping clients on branding analysis and strategy so we can develop...read more
Emily is one of our latest additions to the Hyphen team, after joining us at the beginning of July as a designer after graduating from De Montfort University this year. I caught up with her to find out how she was finding her first few weeks in the studio, and to find...read more
Hyphen are a design and branding agency based on the outskirts of Leicester working with clients in the East Midlands area....read more
As of this morning, we have now moved offices! Our new address is 14A Fir Tree Lane, Groby, Leicester, LE6 0FH. Our telephone number remains unchanged on 0116 232 5931. The studio will be open Monday - Friday 9-5pm. Our new studio has been created to be a showcase of...read more
So we have recently been working with Jordan Motors on refreshing their existing branding and presented a couple of ideas for them which we have narrowed down to 2 options. The real challenge is they cannot decide which direction to go down, and so they wanted to find...read more
If you are a regular visitor you may notice we have been a little quiet lately. Well, this is because we have been absolutely stacked out with so many exciting new projects (some of which we will post about in the next few weeks). On top of working on some great new...read more
We are delighted to be sponsoring the New Business of the Year award at Leicester for Business’ inaugural awards ceremony this week. The event which takes place at the Y Theatre Thursday, 21st November aims to recognise and celebrate the achievements of both start-up...read more
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