Brand vs. Logo

by | Aug 28, 2015 | Blog | 0 comments

We have touched on this subject before in our series of blogs on branding myths, but we find ourselves educating others regularly on the difference between your brand and your logo.

Your logo is not your brand, but it is a part of it.

The diagram above uses nesting dolls to try to explain what your brand, your identity and your logo are and how they all fit together.

Your brand is everything to do with your company. It is

  • Who you are
  • What you stand for
  • The products and services you offer
  • The way your staff interacts with customers
  • Your position in the market
  • Your goals & values
  • Your internal culture
  • Your personality and promise to customers

And all of these create an impression and a reputation which is what your customers think about you and how you are perceived.

Your identity sits within your brand and is the colours, fonts and styles that represent your company and how you are recognised. It is anything visual within your company such as the company’s dress code, and the styling of your office or work premises, company vehicles and marketing materials.

Your logo sits within your identity and they both sit within your brand as a whole.

Your logo is simply a quick way for people to remember and recognize you. Whether it is just text, an icon or a combination of both, your logo should be memorable and provide instant recognition.

If you’d like to discuss your brand, identity or logo, please give us a call or drop us an email and we’d love to talk to you.

Until next time,