Branding – Your Online Identity
The way your brand is portrayed online should be at the top of your branding priorities list, as websites are now often the first port of call for customers looking for a product or service.
Firstly, let’s think about why we have a website and what is its purpose.
A website is our online identity and a way for potential customers to find out information about us before choosing to make contact or purchase from us. Because the user is not meeting you or speaking to you directly, they have to judge the personality and values of the company on the basis of the website design, structure and content.
So a website has to reflect everything about the company to successfully represent the brand…quite a big responsibility!
There are currently 966 million websites in the world and because it is so easy to just click on to another site if you don’t find what you are looking for, or don’t connect with the brand, it is becoming increasingly more important to create a great first impression.
The brand identity must be inviting, the content must be engaging and the website should be efficient.
Here are a few basics to help:
- Write down your site goals, audience needs, key messages and brand personality and work them into the website design
- Determine the site structure before the design
- Anticipate growth
- Don’t wait until its perfect to launch it, constantly make it better
- Keep asking yourself: is the message clear? Is the content easily accessible?
A website is a brand tool that needs to be cared for over time. The best websites are constantly updated, amended and monitored.
If you need any help or advice with your website, just call us for a chat.
Until next time,