You want to make it easy for your customers to remember your company right? Who doesn’t! A consistent brand gets remembered. This recognition brings prospective new customers. The best way to achieve this is to ensure you keep your company branding consistent across all communication channels whether it be printed marketing materials or your social media activity. So how do you do this? If you get the ground rules set early on with your brand then the rest will follow naturally. Below are 3 areas that can help you get these rules up and running.
1. Create brand identity guidelines
These are exactly as they sound. A document, which can be as detailed or as brief as you like, which simply explains how your logo should be used, what the colour references are for print and digital medias and how and where the logo should be used. There are some brand guidelines that can cover this in 1 page, and others are hundreds of pages. Keep in mind that the more information you give, the less likely there is for any confusion which may lead to your brand being used in the wrong way.
Consistent brands create strong recognition. The goal is that no matter where your logo is seen, whether it be on your website, business card, advert or even a pen, your audience will recognise it immediately and trust it. If your logo changes then this will add confusion and remove that trust.
Special Offer during June 2013!
We are giving FREE brand guidelines with any logo orders worth £300 and above! Normally worth £150! Contact us today to discuss your brand requirements.
Offer valid with any logo orders worth £300 and above placed before 5pm on 28th June 2013. Maximum 5 pages outlining the overall styles for using the final logo.
2. Decide your brand messages and stick by them
It is important to decide early on what your companies brand messages are. What are your goals, features, benefits and brand values? Why should a customer trust you? Once you have these messages agreed, it is then important to stick to them. If you regularly change your message, or put messages out there that don’t represent what you stand for then this will likely alienate your customers, and ultimately not trust you as a brand.
Remember a brand is much more than just a logo. A companies brand if a compilation of everything the company does, what your employees do and how they act. Ultimately, it is, most importantly, the perceptions of your audience.
3. Provide access to all your brands assests
So, you have a lovely new brand identity that you’re really proud of, but then someone stretches the logo, recreates it badly because they didn’t have it in the correct format, or adds a bad drop shadow. It is very easy with todays technology to change a logo, which is why it is important to store your brand assets that are easily accessible for anyone to use them. You could even create an online portal that people can access to download your logo files in a variety of different formats. By doing this, you are reducing the risk of them trying to change the file they have to be what they need. If the logo is already available in mono, then they can download it, rather than try and convert it themselves!
The above 3 points are the foundations to creating a consistent brand. And a consistent brand creates trust, and trust means prospective new customers with the higher chance of those customers recommending you to others. Good luck! If you need any advice on how to make sure your brand stays consistent, then feel free to speak to us and we would be happy to help.