Will you help Jordan Motors pick a new logo?

Will you help Jordan Motors pick a new logo?

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Will you help Jordan Motors pick a new logo?

So we have recently been working with Jordan Motors on refreshing their existing branding and presented a couple of ideas for them which we have narrowed down to 2 options. The real challenge is they cannot decide which direction to go down, and so they wanted to find out what you thought!

The concept behind both options was to capture the personality behind Jordan Motors. They are a family run garage with customers that have been visiting them for generations. The service they give is a very personal one, making them very approachable and ultimately a garage you can trust.

Jordan Motors existing signage and branding uses shades of greens, and being on a main through road in Leicester, it was agreed keeping with these colours would be vital to build on their existing brand awareness, but we would create a fresh brand that would appeal to a wider audience and get them noticed, and bring the image of the garage more up to date.

Take a look at the options, and leave us your comments at the bottom with your vote..

Concept One

This option is completely new to what they have done before. It’s on trend with geometric shapes, and creates a strong foundation to build the brand showcasing the garages wide range of services. The JM icon can be built to become a logo in it’s own right and bring the garage  more up to date.

Concept1

Concept Two

This option is a simple soft refresh of an existing logo they have used in the past. It’s a lot more conservative than option one, keeping in a more traditional garage style with the 4 icons which show some of the main services Jordan Motors provide.

concept-two

 

Hyphen get a new website!

Hyphen get a new website!

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Hyphen get a new website!

If you are a regular visitor you may notice we have been a little quiet lately. Well, this is because we have been absolutely stacked out with so many exciting new projects (some of which we will post about in the next few weeks).

On top of working on some great new brands for our clients, you may also notice we have given our own marketing a little bit of a refresh! Even though we do it every day for our customers, it’s never an easy job rebranding ourselves.. we have so many creative minds in our office it’s difficult to not get carried away with all the excitement! But alas, it’s finally finished, and we hope you agree our new website is looking much sexier!

On top of the new website, we are also in the process of rolling out our new marketing collateral including our great new business cards! Ill be posting about these in the next week to let you see behind the scenes of how we came up with the new branding! There’s also some exciting new services we have in the pipeline for later in the year.. so keep watching this space!

In the meantime, we promise to keep back in touch more regularly now we have this shiny new website, and we will bring you lots of behind the scenes access from our very own brand stylists!

Ta-ta for now!

The Hyphen team x

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Hyphen is sponsoring Leicester for Business’ New Business of the Year Award

Hyphen is sponsoring Leicester for Business’ New Business of the Year Award

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Hyphen is sponsoring Leicester for Business’ New Business of the Year Award

We are delighted to be sponsoring the New Business of the Year award at Leicester for Business’ inaugural awards ceremony this week.

The event which takes place at the Y Theatre  Thursday, 21st November aims to recognise and celebrate the achievements of both start-up and existing businesses by showcasing Leicester’s entrepreneurial talent across six award categories.

Jason will be presenting the award and Jenni will also be attending. The categories include:

  • The New Business of the Year award
  • The Woman’s Business Start-Up of the Year award
  • The Innovation award
  • The Existing Business Potential for Growth award
  • The Sustainable Business award
  • The Social Enterprise award

Prior to the awards ceremony, Leicester for Business is running an Entrepreneurship Showcase, also at the Y Theatre beginning at 3pm, as part of Global Entrepreneurship Week. It will feature advisors from The Prince’s Trust, Curve, NatWest Bank, Start Up Loans and Resources and Tools as well as EDRF Grants Surgery.

Both events are free to attend. To register, please contact rachel@thephoenixpartners.com or call 01509 815 026.

Jenni wins Golden Heart Award!

Jenni wins Golden Heart Award!

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Jenni wins Golden Heart Award!

Congratulations to our studio manager, Jenni who has received a Golden Heart award for her fantastic design work of the first Leicestershire Cares Coat Drive logo. All her work was done for free as part of Hyphen Marketing’s commitment to Leicestershire and Rutland ProHelp.

Katharine Lightbown, Community Development Coordinator explained: “The Coat Drive appeal ran from September through to October and we received donations of over 1,400 coats for homeless and other disadvantaged people across the city and county. We don’t think the appeal would have been as successful without such a wonderful and professional-looking logo – which was easily identifiable. Our huge thanks for all Jenni’s hard work – she’s left a real legacy as we will use the logo again in the future”.

Jenni was delighted with her award: “I’m very honoured and grateful to receive this award. I really enjoyed doing the work – it’s always a pleasure to work on a ProHelp project and nice to feel that we’re contributing to the local community”.

If your business is working within the charity and / or third sector find out what we can do for you.  Pick up the phone and call 0116 232 5931 or drop us an email hello@yourhyphen.co.uk.

A logo is not a brand unless it’s on a cow!

A logo is not a brand unless it’s on a cow!

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A logo is not a brand unless it’s on a cow!

After working on several branding projects lately, we often find there can be a lot of confusion around the term ‘branding’ so we would like to clarify a few things to help.

The easiest way to explain the difference between your logo, your brand identity, and your overall brand is to imagine 3 nesting dolls. Your logo is the element most people will learn to quickly remember you by, and is part of your brand identity. Your identity is the dress code of how your company works and fits inside your brand. The brand is the overall picture. It encompasses everything, including how your customers perceive you.

Your Brand

Most people assume their brand is their logo – the way the company looks, however a companies brand is a compilation of everything the company does, what your employees do and how they act. Ultimately, it is, most importantly, the perceptions of your audience.

It goes much further than how your company looks. It can be determined by how your staff answer the phone, the way you handle your clients and their complaints. A brand can not be created by just 1 person.

Your Brand Identity

The brand identity is what contributes to your companies overall image. For the majority, the identity is set with a wide range of guidelines which includes approved colours, sizes, layouts, fonts and usage rules. By following these guidelines, the company can ensure your brand materials are consistent no matter where it appears. Read our previous blog post to learn why and how to ensure your brand is consistent.

Your Logo

The logo is the imagery that most customers will instantly associate your company with. This can use symbols, typography, characters and signatures. It is essentially the face to a company and should identity your business in the simplest and easiest form that people can remember.

To summarise, your logo is just a small important visual step in creating the foundations to a powerful and lasting brand. If you need help with your companies branding, please call the Hyphen team on 0116 232 5931 or email us.

 

Leicestershire Cares Launches Coat Drive Appeal

Leicestershire Cares Launches Coat Drive Appeal

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Leicestershire Cares Launches Coat Drive Appeal

Leicestershire Cares has launched its first ever Coat Drive appeal. A campaign that has been in development for some time, the Coat Drive encourages companies and individuals to donate their unwanted gently-used winter coats that can be given to those who need them but can’t afford them.

Aiming to get at least 2,500 coats donated, sorted and back out to people who need them in time for the winter months, the project needed to have the right brand that is eye-catching, appealing and encourage the public to donate coats while keeping in line with the Leicestershire Cares brand.

Following our previous work with Leicestershire Cares on their new website, they approached us through the work of ProHelp to design a visually striking brand which is now to be rolled out across marketing material including posters and an advertising campaign.

Katharine Lightbown, Community Development Coordinator of Leicestershire Cares comments, “The quality of the support we received from Hyphen was superb, they ticked all the boxes. Jenni, the studio manager, understood our brief perfectly and was extremely efficient.

 

“We are delighted with the end result of our Coat Drive brand, it looks slick and professional and we’d like to say a huge thank you to Hyphen for their support, it’s really made an enormous difference to the project.”

 

For more information on the Leicestershire Cares Coat Drive and to donate coats, please visit their website at www.leicestershirecares.co.uk/blog/coat-drive-2013-spread-the-warmth-this-winter/.