Jenni wins Golden Heart Award!

Jenni wins Golden Heart Award!


Congratulations to our studio manager, Jenni who has received a Golden Heart award for her fantastic design work of the first Leicestershire Cares Coat Drive logo. All her work was done for free as part of Hyphen Marketing’s commitment to Leicestershire and Rutland ProHelp.

Katharine Lightbown, Community Development Coordinator explained: “The Coat Drive appeal ran from September through to October and we received donations of over 1,400 coats for homeless and other disadvantaged people across the city and county. We don’t think the appeal would have been as successful without such a wonderful and professional-looking logo – which was easily identifiable. Our huge thanks for all Jenni’s hard work – she’s left a real legacy as we will use the logo again in the future”.

Jenni was delighted with her award: “I’m very honoured and grateful to receive this award. I really enjoyed doing the work – it’s always a pleasure to work on a ProHelp project and nice to feel that we’re contributing to the local community”.

If your business is working within the charity and / or third sector find out what we can do for you.  Pick up the phone and call 0116 232 5931 or drop us an email

A logo is not a brand unless it’s on a cow!

A logo is not a brand unless it’s on a cow!


After working on several branding projects lately, we often find there can be a lot of confusion around the term ‘branding’ so we would like to clarify a few things to help.

The easiest way to explain the difference between your logo, your brand identity, and your overall brand is to imagine 3 nesting dolls. Your logo is the element most people will learn to quickly remember you by, and is part of your brand identity. Your identity is the dress code of how your company works and fits inside your brand. The brand is the overall picture. It encompasses everything, including how your customers perceive you.

Your Brand

Most people assume their brand is their logo – the way the company looks, however a companies brand is a compilation of everything the company does, what your employees do and how they act. Ultimately, it is, most importantly, the perceptions of your audience.

It goes much further than how your company looks. It can be determined by how your staff answer the phone, the way you handle your clients and their complaints. A brand can not be created by just 1 person.

Your Brand Identity

The brand identity is what contributes to your companies overall image. For the majority, the identity is set with a wide range of guidelines which includes approved colours, sizes, layouts, fonts and usage rules. By following these guidelines, the company can ensure your brand materials are consistent no matter where it appears. Read our previous blog post to learn why and how to ensure your brand is consistent.

Your Logo

The logo is the imagery that most customers will instantly associate your company with. This can use symbols, typography, characters and signatures. It is essentially the face to a company and should identity your business in the simplest and easiest form that people can remember.

To summarise, your logo is just a small important visual step in creating the foundations to a powerful and lasting brand. If you need help with your companies branding, please call the Hyphen team on 0116 232 5931 or email us.


Leicestershire Cares Launches Coat Drive Appeal

Leicestershire Cares Launches Coat Drive Appeal


Leicestershire Cares has launched its first ever Coat Drive appeal. A campaign that has been in development for some time, the Coat Drive encourages companies and individuals to donate their unwanted gently-used winter coats that can be given to those who need them but can’t afford them.

Aiming to get at least 2,500 coats donated, sorted and back out to people who need them in time for the winter months, the project needed to have the right brand that is eye-catching, appealing and encourage the public to donate coats while keeping in line with the Leicestershire Cares brand.

Following our previous work with Leicestershire Cares on their new website, they approached us through the work of ProHelp to design a visually striking brand which is now to be rolled out across marketing material including posters and an advertising campaign.

Katharine Lightbown, Community Development Coordinator of Leicestershire Cares comments, “The quality of the support we received from Hyphen was superb, they ticked all the boxes. Jenni, the studio manager, understood our brief perfectly and was extremely efficient.


“We are delighted with the end result of our Coat Drive brand, it looks slick and professional and we’d like to say a huge thank you to Hyphen for their support, it’s really made an enormous difference to the project.”


For more information on the Leicestershire Cares Coat Drive and to donate coats, please visit their website at

Why every business should use Google Analytics

Why every business should use Google Analytics


So you’ve just had a brand new website developed, and you are really excited to show it off. But what happens next? Many businesses expect to be inundated with new web enquiries, however in reality it can take some time before a website is found on Google. And even when it is found, you may be attracting lots of new visitors, but they are all clicking off the site before they even look for your contact details.

Google Analytics is an excellent tool that monitors and tracks your websites content and online marketing campaigns. It doesn’t matter how big or small your business, Google Analytics can provide valuable statistics from the number of visitors to even their entrance path to the site. By using this online tool, you are then able to determine the efficiency of your website, and ultimately decide if any changes are required to get the most from your visitors.

Let’s give you an example… “John” visits your site through Google by searching one of your optimised keywords. He only stays on the site for a few seconds before quickly clicking back on his browser. You sell the product he is looking for, yet he, for some reason, decided you weren’t the right company. With Google Analytics, you can see what keyword he was referred by, what page he entered the site on, and where he clicked after that. When looking at these, you may see that he actually searched for “Bananas” but the page he clicked onto was “Apples”. Because this wasn’t what he was looking for he left the site, rather than searching round to find the bananas he really wanted! Okay, this is a very bizarre example I know, but the point is, by understanding what has gone wrong means you know how to fix it. Simply add a landing page for “Bananas” and Google can optimise this page to be the correct landing page for that product, which will result in you finding the right customers.

Aside from this, you can also montior traffic flow after key marketing campaigns. For example, did you receive higher traffic the hours after sending out your eshot, or a adding a new tweet?

Google Analytics helps you improve the quality of the content on your website for what your visitors are looking for, which will in turn help improve your conversion rate and get those web enquiries you were after. And what’s great, is Google Analytics is completely free once set up!


Interested in getting Google Analytics up and running on your website?

Speak to one of our web designers today by calling 0116 232 5931 or emailing us at Alongside the set up, we can also provide Analytic reports which will highlight the key statistics relevant to your organisation and compare them to the previous period, allowing you to monitor if your changes are improving the site, or highlight areas that still need some focus.

Why every business should use Google Analytics

How to keep your company branding consistent


You want to make it easy for your customers to remember your company right? Who doesn’t! A consistent brand gets remembered. This recognition brings prospective new customers. The best way to achieve this is to ensure you keep your company branding consistent across all communication channels whether it be printed marketing materials or your social media activity. So how do you do this? If you get the ground rules set early on with your brand then the rest will follow naturally. Below are 3 areas that can help you get these rules up and running.


1. Create brand identity guidelines

These are exactly as they sound. A document, which can be as detailed or as brief as you like, which simply explains how your logo should be used, what the colour references are for print and digital medias and how and where the logo should be used. There are some brand guidelines that can cover this in 1 page, and others are hundreds of pages. Keep in mind that the more information you give, the less likely there is for any confusion which may lead to your brand being used in the wrong way.

Consistent brands create strong recognition. The goal is that no matter where your logo is seen, whether it be on your website, business card, advert or even a pen, your audience will recognise it immediately and trust it. If your logo changes then this will add confusion and remove that trust.

Special Offer during June 2013!

We are giving FREE brand guidelines with any logo orders worth £300 and above! Normally worth £150! Contact us today to discuss your brand requirements.

Offer valid with any logo orders worth £300 and above placed before 5pm on 28th June 2013. Maximum 5 pages outlining the overall styles for using the final logo.


2. Decide your brand messages and stick by them

It is important to decide early on what your companies brand messages are. What are your goals, features, benefits and brand values? Why should a customer trust you? Once you have these messages agreed, it is then important to stick to them. If you regularly change your message, or put messages out there that don’t represent what you stand for then this will likely alienate your customers, and ultimately not trust you as a brand.

Remember a brand is much more than just a logo. A companies brand if a compilation of everything the company does, what your employees do and how they act. Ultimately, it is, most importantly, the perceptions of your audience.


3. Provide access to all your brands assests

So, you have a lovely new brand identity that you’re really proud of, but then someone stretches the logo, recreates it badly because they didn’t have it in the correct format, or adds a bad drop shadow. It is very easy with todays technology to change a logo, which is why it is important to store your brand assets that are easily accessible for anyone to use them. You could even create an online portal that people can access to download your logo files in a variety of different formats. By doing this, you are reducing the risk of them trying to change the file they have to be what they need. If the logo is already available in mono, then they can download it, rather than try and convert it themselves!

The above 3 points are the foundations to creating a consistent brand. And a consistent brand creates trust, and trust means prospective new customers with the higher chance of those customers recommending you to others. Good luck! If you need any advice on how to make sure your brand stays consistent, then feel free to speak to us and we would be happy to help.

Tips for designing or building your website

Tips for designing or building your website


If you’ve decided to start a new website, or just update your current site it’s a great opportunity to create something that gives a good first impression. It can also serve as a gateway for your customers to find out more information or even gain access to your products. It is therefore important to make the experience as simple and enjoyable as possible to encourage them to return. Hopefully this will give you some simple advice that will improve that experience.