What makes a customer leave a website?

What makes a customer leave a website?

theblog

What makes a customer leave a website?

Attracting customers to your website in the first place can be difficult enough, but once there, it can be even more difficult to keep them. So what steps can you take to ensure you are not giving them a negative experience on your site?

(more…)

What makes a customer leave a website?

WordPress – a brief introduction

theblog

WordPress – a brief introduction

WordPress is the most popular blogging tool on the web and is used by millions of people worldwide. It uses a Content Management System (CMS) allowing users to control their content in a simple and easy to use interface. If you are not familiar with WordPress or you have trouble updating your own website and are thinking about converting to an easy to update system then this blog is for you.

History

WordPress has been around for nearly 10 years (originally named B2) and was designed to be a blogging tool. However, because it is completely free and customisable it has evolved beyond a tool just for blogs and is now used for full websites allowing people to share a whole range of information and keep it up to date. It has won countless awards and is the most popular CMS system around.

Open Source

One of the main reasons why WordPress is so popular is that you can edit everything about it and any one can change the way it works and looks. So people who are highly experienced can add, change and customise the framework and people who are new to it can just use the basic standard system. If you are willing to learn there are also a vast amount of tutorials and forums available online.

Themes

Along with being able to edit the structure and user interface WordPress also allows users and developers to change the style of the website easily with the click of a button and thousands of styled templates are available to choose from. Themes also have lots of customisable options and features.

Plugins

As an added benefit, WordPress also has add-ons for themes (known as plugins) which give additional functionality helping to create a more dynamic and personal web experience. Plugins can be anything from anti-spam to weather reports. Again these are open source so for highly experienced developers, they can edit and build their own plug-ins or for people with no experience they can just the standard plug-ins.

WordPress gives a lot of flexibility to both web developers and users, which is why we build many of our sites using this system. For more information about it or if you would like to talk to us about your website please feel free to get in touch.

More from me soon

Rich

What makes a customer leave a website?

Thursday Inspiration: Business Cards

theblog

Thursday Inspiration: Business Cards

I came across this cute little infographic earlier and I couldn’t wait to share it with you.

When it comes to business cards, they really are an important tool for any organisation. First impressions count, and if done wrong, it can be very difficult to change someones view on your company. As one of the first pieces of marketing for your company your customer sees, a business card is vital, and if done incorrectly, it may not leave the lasting impression you were hoping for.

Although design can often seem an unnecessary expense, it really can affect how your company is portrayed. Whether we like it or not, people do judge books by their covers. If your designs look amateurish, they’ll switch off. If it looks appealing, they will be more likely to trust you.

“If you think its expensive to hire a professional, wait until you hire an amateur”

So, how do you make sure your business card design isn’t letting you down?

This cute infographic gives some basic tips on the do’s and don’ts of business card design…

How to design a business card

 

Feel free to give us a call on 0116 232 5931 if you would like a free consultation on your business cards and company image.

Until next time,

Jenni x

What makes a customer leave a website?

Making your business cards memorable

theblog

Making your business cards memorable

Your business card leaves a lasting impression. Before you place an order for more cards, take a few moments to assess your existing cards, do they need a revamp of colour, design, shape, texture or change of material? There are endless amounts you can do with your cards, keeping them looking professional & memorable. Here are some ideas that you could use:

  • Make them more informative and functional, add a discount voucher, map or QR code.
  • Get someone’s attention by adding spot gloss highlights (Spot UV Varnish), which is a gloss effect that helps to make area’s on their design have more impact at a glance.

There are so many ways in which the spot UV can be applied to your card and can be specially tailored to you. These attributes could ultimately make your card unique and add a new dimension to your design.

  • Add your logo in spot UV – like a water mark effect.
  • Enhance photographs by adding spot UV over them.
  • Why not create texture or add a pattern creating a design element in its own right.
  • Spot UV works best on darker colours and really makes your print shout.

You will likely hand out your business card every single day – it’s an important expression of you and your company so make sure you take the time to have it professionally designed and printed. So make sure the impression your cards give out are positive and not negative.

If you want help making your print stand out from your competitors call me on 0116 232 5931 or email hello@yourhyphen.co.uk.

Speak soon.

Terri

What makes a customer leave a website?

5 reasons why a website is vital for business

theblog

5 reasons why a website is vital for business

Theres a lot of hype these days with social marketing and blogging. Most businesses have a Twitter or Facebook account, and some have separate blogs. So, the question is often asked why should you also have a website? Social Marketing is often free, so is a website an unnecessary expense? No! Your website should be your main priority overall, and here’s 5 main reasons why:

1. How do your clients find you?
When you need a product or service, where do you go? Gone are the days of the phone book, the majority of people turn to Google. If you have a well optimised site, it means you will appear in your customers relevant searches. Twitter and Facebook posts alone won’t rank very high, if at all.

2. Is your business trustworthy?
We shouldn’t judge books by their covers, but I know I am often bad at falling into that trap. I recently needed a company to come and fix my oven at home. My first action was to search Google, and I also had a look at Yell.com where lots of businesses popped up, yet the majority didn’t have their own website. I personally like to read more about a company before I contact them (never mind inviting them into my home) – I like to make sure they can definitely offer what I need. This meant, all of the companies with no site, I didn’t contact. How did I even know if they were still trading? All of the websites I found on Google, I did call (and I got my oven fixed with one of them!). A website adds a level of trust to your business that a tweet, advert or post on Facebook can’t offer.

3. Are you talking to the right audience?
Facebook and Twitter users are online for entertainment only. They don’t like lots of adverts, pushy sales messages or being bombarded with offers. This is why you shouldn’t use them as your main online presence. Remember the audiences you’re talking to; your website should give a professional feel, where as Facebook and Twitter can add a bit of a fun personality behind the company.

4. Are you missing out on more opportunities?
Your website gives you more opportunity to provide information to your potential customers that may make them call. On Twitter you only get 160 characters to write a description about your company. Can you honestly give your customers an accurate description of why they should choose you over your competitors in that space? No! Whether they read it or not, you should add as much information as you can to your website so they are able to make an informed decision as to whether you are the right people to call.

5. Are you getting your name and logo out there, and making it recognisable?
Finally, and possibly most importantly, a website can be fully branded with your colours, logos and images. Your branding is the face of your company and you should push it out everywhere you can. A small thumbnail inside a Facebook page is not strong enough!

No matter how large or small the website, they are vital for your business. Just think of the amount of people you could be missing out on that only use search engines when trying to find your services? What if your competitors are stealing your business because they have a website and you don’t, how does that make you feel?

What do you think? Do you agree a website is vital for businesses, or have some more reasons why they are important? Let me know!

Speak soon!

Jenni

What makes a customer leave a website?

Is your website backed up and do you have access to it?

theblog

Is your website backed up and do you have access to it?

Each year more and more importance goes to websites. They are used for so many functions from marketing and ordering to displaying information.
However what would happen if your website was not there tomorrow, what would you do? Call your web provider or get your IT person to fix it? What if they’re not available anymore? Sounds far fetched? Well it happens and more often than you would think.

Quite often I get asked “I can’t get hold of my web designer any more and I want to make changes to my website, what can I do?”.  There can be a lot of reasons for this, a simple temporary communication issue is normally the case but it has been know for web companies to either stop trading or for the designer to move away without leaving any forwarding contact details.

There are ways around this issue if it does happen but they don’t always work so the best way to protect yourself is to have your site backed up and to have copies of that back up yourself. However it is important that you check if that backup works and is accessible to use if required, there is no point having a back up that no one can use.

Also with a lot of website being content managed by the client it makes sense to take regular back ups of the site, which you keep making on an ongoing basis, just in case you make an irreversible error when editing your content

If you would like to know more about this or are not sure if your back up does cover you if you need to use it then please contact hello@yourhyphen.co.uk or call 0116 232 5931.