Choosing the best type of website for your business – part 3

Choosing the best type of website for your business – part 3

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So far in this series we’ve discussed two great platforms to build your website on – Brochure websites and Content Managed Systems. However, in the last part to the series, I want to look into the most comprehensive and powerful web tool a business can have.

An online shop or e-Commerce website can give your company a leading edge and a gateway for your clients to interact and use. Depending on what you are selling this type of website can require very little maintenance and can be like having another side to your business. Things like payments and products can be automated, plus you can set up the site to work with any systems you may already use, leaving you to get on with other things and deal with new orders when they come in or when products change.

However, this type of system is not perfect for every business. Even though most companies sell something it does depend on volume and how you sell your product. Before deciding on an online shop there are some important things to consider.

Firstly, consider the size of your business. Although it is not essential to be a big company to have an online shop its important to realise that an e-commerce site can be a big financial strain on the company and for start up businesses. Like I mentioned earlier, it’s like having a whole other side to the business.

Secondly, what are you selling? If your a hairdresser then this platform may not be for you! However that doesn’t mean that you couldn’t use a system to create an online appointment service. So there can always be a use for an online system that may make it more enjoyable and useful for your clients.

Thirdly, does your site require payments online? If so, then it’s also useful to be aware that there can be additional costs to make your website secure. SSL Ceritificates protect users by making sensitive data such as credit card details, names and addresses unreadable to hackers, but they can cost extra money depending on the level of security you need.

Finally, get a reliable website provider with good support. Having a genius bedroom designer create your e-commerce site for you on the cheap might seem like a great idea but if something goes wrong or you need to change a fundamental aspect, the last thing you want is for your developer to be unavailable especially when a sale is on the line.

Online shops are becoming increasingly popular due to their flexibility and low maintenance. Some businesses nowadays have even resorted to ditching the store front and operating purely online meaning that the internet store is there only communication to the public.

If you are still not sure which type of website is for you, or you just need help in this area feel free to contact me on 0116 232 5931.

Rich

Choosing the best type of website for your business – part 2

Choosing the best type of website for your business – part 2

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Last time I discussed a bit about brochure websites to try to help you understand the characteristics of a static site what the key features are and the pros and cons of them. These sites are perfect for smaller or start-up organisations that need a web presence. However if you want something that is dynamic and needs to be updated frequently then a Content Management System could be for you.

CMS websites are becoming increasingly popular and often use platforms such as WordPress, Joomla or Megento to name a few.

Some of the advantages of using these systems are;

  • You can update your site anywhere with internet access
  • Often has a friendly user interface that makes it easy to add and edit content for non web experts
  • Add as many pages as you need from a variety of page templates
  • Regular updates are good for Search Engine Optimisation and increasing traffic to your site

So what are the cons of using this system?

  • They require more complex coding and configuration to set up.
  • Free templates are available but are often restricting in what you can do with them so customisation may be required
  • Larger number of files means more difficult to move the website if transferring to another provider

Try to think in the long run when deciding on your website because even if you think you won’t need to ever change it, if circumstances change it can cost more getting your web design company to do them or rejig your site to add the functionality to edit yourselves.

Next week will be the last part to this series and will be talking about an online shop or e-commerce website allowing you to manage products, deal with payments and accounts!

Till next time.

Rich

Why are business cards so important?

Why are business cards so important?

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If you have ever had to go without business cards for any substantial amount of time, you’ll appreciate just how valuable they can be.  Your business card is the first impression anyone sees of your organisation.  We all have been asked dozens of times “Do you have a card?”, and when we don’t, we know how embarrassing it can be getting a pen and paper out to write your details on.

Once you’ve handed your business card out to your clients you may be asking yourself the question; what do they think about my business? Every aspect of the card can influence how they perceive you and your organisation. The creative design/branding on the card, the quality of the logo, readability, and finally the “feel” of the card. All of these can influence how they will react.

Your cards should state your name, phone number, organisation, position, and any other relevant contact information. Providing a business card ensures that acquaintances will remember your name, whilst making them feel comfortable with contacting you in the future, since most professionals give out business cards as a means of opening the lines of communication.

“Branding is about positioning, living a promise & creating a relationship with your customer :Marketingspot”

Business cards are a necessity, and a socially accepted way of introducing yourself politely to a new or prospective client. It express’s you and your organisation and plays an important role long after presenting that initial card to your client.

If you are unsure what your business cards say about your organisation call us on 0116 232 5931 and we would be happy to help.

I hope this has been useful :)

Terri

Choosing the best type of website for your business – Part 1

Choosing the best type of website for your business – Part 1

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A web presence is one of the most powerful marketing tools there is but with such a wide range of web solutions out there it can be a bit daunting choosing the right option for you.

Ask yourself, how do you want your users to engage with the site?

There are several main ways in which your clients can interact with your site, the most common being reading and watching content like videos or other media. Other sites require more input from the user such as contact forms, account and product management.

This week I’ll being going through brochure websites, also known as static sites which, are useful for smaller businesses and ideal for online portfolios.

Brochure websites tend to be a maximum of 10 pages but are limitless in terms of what you can put on them. Some of the advantages of having a static site are;

  • Cheaper in price because they generally require less complex coding and scripting to create
  • Quick to set up – Great for start up companies
  • Cheaper yearly maintenance fees

However its also important to be aware that sometimes brochure websites have drawbacks due to way they are created.

  • Once the site is complete it can cost extra for any additional changes such as text or image changes
  • Its also more complex to add pages and expand the site because each page. With any change, you will need to pay a web designer to complete these for you
  • Some web companies keep full control over the website, so if they were to move or become un-contactable it may difficult to change or move the site to alternative services, meaning you may lose the files and have to pay a new web company to recreate the site. This is a possible issue with any type of website.

Next week, I’ll cover websites that can be edited yourselves using an online word style editor – perfect for those companies who plan to make lots of regular updated to their website.

If you’re currently exploring the concept of having a website and are unsure about which is the right type of website for you, or you would like more information then please feel free to call me on 0116 281 5732 or contact me through the site here

More from me soon!

Richard