Brand Analysis and Strategy

Shaping and developing powerful brands.

Brand Analysis Icon
Brand analysis and brand strategy are sometimes overlooked with businesses choosing to head straight for logo design, but without fully knowing the answers to the fundamental questions of who, what, why, when and where, on what is this decision based?

A good starting point is to look at where you are in the marketplace, how you are perceived by customers and by taking a look at your competitors’ brands. Many companies may collate such data as part of their day-to-day business but for those that don’t, our brand specialists at Hyphen can help. Brand analysis is particularly important if you are looking to rebrand and it’s always a valuable exercise to get someone external to the company to take a fresh look.

Developing a strategy is vital in understanding where you are going as a brand. It breaks down the elements of your brand to give it a personality and illustrate the benefits to your target audience.

Once the brand strategy has been established, the elements give our creative team inspiration to begin building your logo design and brand identity.


After working with Hyphen for a number of years, they recently directed us through the analysis, strategy and design of our rebrand, and are now subsequently in the process of rolling out the new brand style across all of our marketing literature. We have been delighted with the results and would recommend other businesses enlist Hyphen’s professional branding and design services.

Craig Eddas
Managing Director, EDCO Seal & Supply Ltd

Could your business benefit from a brand strategy?

We would love to discuss your brand requirements in more detail. Please call us on 0116 232 5931 or use the contact form to arrange a free hour’s advice workshop where we can review your needs and discuss your options.

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