“Working with Hyphen feels like being part of a team. Having set them a challenge to come up with a new brand and marketing collateral which had to satisfy a number of criteria, they worked inclusively and flexibly with us. They understood that we needed Charnwood’s many strengths to be encapsulated in a fresh, innovative style which would resonate with the business community. The results have been terrific and are helping us promote Charnwood to a potentially global audience.”
Christopher Grace
inCharnwood
Branding & graphic design for a new brand of Charnwood Borough Council.
Skills used: Brand Analysis & Strategy, Logo Design, Brochure Design, Graphic Design, Exhibition Stand Design
Hyphen were selected to work with Charnwood Borough Council to develop a new brand to encourage inward investment into the borough.
Starting with a brand audit, Hyphen analysed the data and developed a strategy for the brand. This then enabled the design team to create a bold brand identity that represents many aspects of the borough. This was then rolled out over a prospectus, exhibition banners, adverts and event materials.
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