Support for a Start-up Business

Get your branding right from the start to have the best chance of success

Start-up Business? Hyphen can help

More new companies were registered in Leicestershire during 2016 than in any previous year. As a Leicestershire-based creative, I know how important it is to Start-up Business to help build a brand with strong foundations.

How does Hyphen’s service help a Start-up Business?

We help to establish an online presence with the development of a website. Most importantly increasing chances of being found through our SEO.

Your identity is what you will come to be recognised by. As first of all this is the starting point of your target audience building a perception of your company. Your brand is your reputation. Therefore it makes sense to get it right from the start, to have the best chance of success.

Your Start-up brand

I know that in the start-up period, you may not know what your brand should represent. For instance there hasn’t yet been time for it to develop. However I have the knowledge and experience to talk through your plans for the business. Go through your target audience , your goals and several other elements. In conclusion to determine the route that your brand should take, in terms of strategy and visual identity.

Through my contacts I will help create your logo in all the formats you will need for print and online. I will design everything you need from business stationery to brochures, and website.

I enjoy going on a journey with each start-up business as they embark on a new venture. Finally to watch them continue to grow year on year, with branding, creative and digital marketing help from me.

Please take a look below at some of Leicester’s start-up businesses that I have helped.

Hyphen have been amazing. Setting up a new company is daunting enough itself, but then trying to get the branding right for your company is another matter. Hyphen has been there to guide us all the way. Right from the initial logo concepts to its colours and the message we wanted to give out. We were more than pleased with the finished article.

Hyphen put together our stationery including our letter head and we have been extremely pleased with the results. Our clients have described the branding as bold, professional, sleek and to the point.

Our website took a lot of time to put together, particularly so because as a legal firm we had a lot of content we wanted to put across and we wanted to get it right. Hyphen were extremely patient with us and always more than happy to assist, guide and advise. We could not have been happier with the results.

Bushra Ali

Managing Director, Bushra Ali Solicitors


Bushra Ali Solicitors

Bushra Ali is a new solicitors’ firm specialising in human rights. The company required a corporate identity that suited the legal market, whilst representing their key brand values. The new logo was created to give a professional and trustworthy look and the lighter blue used alongside the darker blue softened the logo to give an approachable appearance. A separate icon was also created to add variety to marketing materials and as a marque, that over time, the brand can become recognised by.

Smart Doh

Smart Doh is a new company that has developed a range of play dough using ingredients that are natural, vegan and non-toxic. The products combine creative fun with play, colour and aroma therapy. Before coming to Hyphen, they had requested a brand identity from three other designers, but felt that none of them had understood the brief and therefore did not deliver the results they were after. Hyphen created a brand identity through a colourful logo that will appeal to both children and adults and rolled out a consistent style across business stationery, products labels, stickers, a leaflet, social media headers and a range of play/learning mats for the dough to be used on.

Excellent work, I knew I had finally given my project into the right hands.


Managing Director, Smart Doh

would you like to work together?

Contact Hyphen today to discuss how I can help you with your graphic design and print management requirements.