Pay-Per-Click Advertising (PPC)
Target customers in your local area who are looking for a business like yours.
Drive more traffic to your website with Pay Per Click Advertising
Hyphen is a Google Partner, which means we have certified knowledge and tools to help you make the most of your website. If you are looking to grow your business online and want to drive more traffic to your site, then we can advise on Pay-per-click (PPC) (also known as cost-per-click (CPC)) advertising.
As a Google Partner, our expertise lies in Google AdWords. In order to be granted Google Partner status, members of the Hyphen team had to demonstrate skills and expertise in AdWords, so you can be confident in the advice that we can offer.
We have come across many companies who have tried AdWords for themselves, and have a negative opinion because it hasn’t worked for them. The set up and management of campaigns is a complex process and that is why we would recommend using Hyphen to manage it for you.
Much more than just typing in advert text and a link, we look at the bigger picture to establish your goals, your reach, your relevance and the desired return on investment. We can advise on any required improvements to your website and landing pages to encourage conversions, and the best methods of advertising.
Online advertising can be very targeted. For example, we can specify that your ads are shown only in specified locations, on particular devices and optimised for certain times of the day. We will incorporate Google’s best practices to ensure that you have the best possible chance of reaching your goals.
You can specify your desired monthly budget and we can guarantee that you will never pay more than this.
Experts in AdWords as recognised by Google.
Hyphen has certification in Google AdWords, which shows that our PPC team have been acknowledged for their proficiency in AdWords and its various platforms. By working with AdWords specialists, our clients can be safe in the knowledge that their online advertising is in capable hands. Our Google certification, together with many years of experience in digital marketing, allows us to provide a complete online strategy for our clients, in order to deliver fantastic results.
Why choose Google Adwords?
Google ads now takes up approximately 85% of the space 'above the fold', and on previous eye track studies by Google, the ads at the top of the page received much more focus than organic listings.
The different types of PPC campaigns
Adverts are based on specific keywords that are relevant to your landing page. We will carry out keyword research to advise on the most searched terms with less competition to aim for higher advert placement. Your adverts will be specific, targeted and appealing to your target customers.
On the Google Display Network (GDN), we can create text, image, interactive and video adverts. These will be shown on websites that are relevant to what you’re selling, so you can be sure they are seen by people who will be most interested.
Creating product listing adverts helps you to connect with shoppers on desktop, mobile and tablet devices. We can ensure that your products feature directly in Google’s shopping results, which puts them directly in front of your potential customers.
We can promote your video hosted on YouTube and make sure it is viewed by relevant people on YouTube and across video partner sites and apps across the Display Network.
If you have ever noticed ads from websites you’ve visited following you around the web, then this is remarketing. We can help you to reach people who have visited your website, stay engaged with them and significantly improve the chance of a conversion.
Do you want to drive more traffic to your website?
We would love to discuss your pay per click (PPC) advertising requirements in more detail. Please call us on 0116 232 5931 or use the contact form to arrange a free hour's advice workshop where we can review your needs and discuss your options.