What does your brand say about you?
Do you know how to describe your brand?
A common misconception made by many is that their company’s brand is their logo.
Whilst the logo forms the important initial first impression, your brand is so much more.
Jeff Bezos, Founder of Amazon once said:
“Your brand is what people say about you when you’re not in the room”
Another quote I came across, which is similar to the one above, but increasingly relevant in today’s society of social media is:
“A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is.”
Your brand is everything to do with your company:
+ Who you are
+ What you stand for
+ The products and services you offer
+ The way your staff interacts with customers
+ What your customers think about you
+ Your position in the market
+ Your goals & values
+ Your internal culture
+ Your personality and promise to customers
In order for your customers to tell their friends good things about your brand, you must deliver a consistent message so that you are what you say you are. If you have a professional image…be professional. If you promise to be the cheapest…be the cheapest. If your brand says you are reliable…be reliable.
And remember, in the past, a negative comment may be only relayed between you and the company. Now any negativity can be displayed online and can be seen by millions of people.
To try to eliminate negativity surrounding your brand, it is essential to create a strong brand that delivers on its promise.
If you need help assessing what your brand says about you, or how you want to communicate to your customers, please call us on 0116 232 5931.
Until next time,