One of the reasons that branding is such a minefield for businesses is that there are so many branding myths out there. So we thought it would be good to try to dispel some of these, to help you understand how to build a powerful brand for your business.
Today we are looking at the ultimate branding myth and over the next few weeks, we will look at several more so be sure to check back!
Myth #1: A brand is just a logo
This is probably the biggest misconception about branding. A logo is a visual representation of your company, but your brand is everything to do with your company, such as:
- Who you are
- What you stand for
- The products and services you offer
- The way your staff interacts with customers
- What your customers think about you
- Your position in the market
- Your goals & values
- Your internal culture
- Your personality and promise to customers
Everyone and everything associated with your company should work towards the same common goals and all communications between your company and its customers should deliver consistent messages. This is the way that a brand truly becomes memorable and builds brand loyalty.
Next week, we look at Myth #2: Branding is just for the big boys.
Until next time,