What does Nettl’s Google Business Booster include:
Google Profile Setup
Is Google My Business worth it?
Formerly known as Google My Business, the revamped Google Business Profile is a potent tool for local businesses seeking increased online visibility. The burning question: Is it worth the effort? The resounding answer – absolutely! Here’s why:
Google Local Search Insights:
- 90% of local searches occur on-line.
- 97% of people utilize Google Maps to discover local businesses.
- 90% of consumers read on-line reviews before visiting a business.
- 72% are more likely to visit a business with a robust Google Business Profile.
- Businesses with complete profiles are 2.4 times more likely to be found in search results.
What Is Google Business Profile? It’s your free business listing featured on a Google SERP (Search Engine Results Page). Typically nestled in the local pack (or map pack) between ads and organic results, it’s where you want your business to be. An optimized profile showcases full details when clicked and can be directly accessed by searching for the business name.
Why Use Google Business Profile Alongside Your Website? While it’s an excellent tool for getting your business on the map, it doesn’t replace your website. Instead, it complements it and can significantly drive more traffic to your local business.
Getting Started: Claim and Optimize Your Profile Whether creating or claiming, a Google Business Profile is crucial. Check if it already exists by searching your business on Google. If found, click ‘Own this business?’ to start the claiming process. If not, create one. The anatomy of your profile encompasses various sections, each playing a vital role in optimizing your local presence.
Complete Information Accurately fill in every relevant section of your profile, providing comprehensive details about your business. Don’t overlook category-specific features, as these can set you apart within your industry.
Photos Choose a captivating logo and cover photo. Regularly upload new photos to showcase your business offerings and establish a genuine connection with potential customers.
Reviews Encourage customers to leave reviews and respond promptly. Positive reviews, when accompanied by thoughtful responses, carry substantial weight in local search rankings.
Updates Publish keyword-rich customer updates weekly to keep your audience informed and engaged. Share promotions, events, and valuable content to enhance your profile’s visibility.
Monitor Regularly review performance insights provided by Google Business Profile. Track interactions, calls, messages, bookings, directions, and website clicks. Use this data to make informed decisions for ongoing improvement.
Website: Optimize your website for local search. Consider factors such as keywords in landing page titles, dedicated pages for each service, and internal linking. This boosts the overall local ranking of your Google Business Profile.
Google Business Profile is an indispensable asset for local businesses. It’s a dynamic platform that, when utilized effectively, significantly improves your on-line presence, drives engagement, and attracts more customers. Don’t miss out on the opportunity to leverage this free and powerful tool to enhance your business’s visibility in the local market.
Nettl Digital Marketing Support
Manage your local business with
these 3 great tools
all in one place.
or £39+vat/month for the bundle of 3
Google Business Booster
Don’t get lost in the crowd
When searching for a local business, most customers head to the map pack (or local pack) in the results. So if you run a business where people search for what you do, and most of your customers are local, you’ll want to appear in these results.
Making affordable SEO accessible to all organisations, big or small
With the Nettl SEO packages, there are things we can do to help Google and other search engines prioritise your website so that rankings improve over time.
FREE Website SEO Audit
Discover the current performance of your website's SEO setup.
Simply click the button below, complete the straightforward contact form with your details, and we'll conduct a Nettl SEO audit. You'll receive a PDF report to assess your website's current performance.
Pay Per Click (PPC)
Place adverts for your products and services at the top of Google
The quickest way to add traffic to your website and put your business in front of potential new customers. Like now. Today. Is with pay-per-click (PPC) advertising. You only pay when a user is placed on your website or landing page, ready for you to close the deal
Social Media Management
We match businesses with the right social media packages
Let us take care of your social media management. We’ll help your business to build a social media identity that fits your brand and tone of voice. And, crucially, one that engages your audience.
Back Linkers Packagers
Approve Your Websites Authority With Our Nettl Back Linkers Packages
This is a new service so please contact Hyphen for more information on these packages
Frequently asked questions about SEO
How Does SEO Work?
There is no quick solution for improving search engine rankings and it is an ongoing process, using a variety of activities that will achieve the best results. In short, you need to have a well-built website, with relevant and regularly updated content, inbound & outbound links and well optimised page titles, keywords & descriptions.
What’s the difference between organic vs. paid results?
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid, or Pay Per Click (PPC) advertising are the top 4 search results that appear at the top and bottom of a search page on Google. These links are paid for by advertisers to increase traffic to their websites. Hyphen can also manage and support Google Adwords campaigns to help increase traffic to your website alongside our organic SEO packages.
If I pay for SEO will this guarantee #1 rankings?
Published by Google themselves, “no one can guarantee a #1 ranking on Google”. A guarantee is only possible if there is absolute control over what’s happening in a particular situation. In the case of SEO, no company can claim control or influence of search engines. Because of the absence of control over how search engines scan websites, it’s virtually impossible to make guarantees that a website will stand on top of the rankings. Ultimately, the results of a specific search ranking is down to the search engines themselves.
Whilst SEO does not come with any guarantees, with Nettl Digital Marketing Support, we strive to provide the best advice possible in order to help your site gain more traffic, and a site’s ranking is not the only important metric that we monitor. A high rank on Google makes it more likely that people will discover your site, but if they don’t easily find the information they are looking for, they will just bounce out immediately and never come back. In contrast, a website that delivers content that engages first-time visitors will be highly likely to be revisited and recommended to their social contacts resulting in higher traffic.
Hyphen, Your Local Leicestershire Marketing Support