Search Engine Optimisation (SEO)

Increasing the visibility of your website on search engines like Google and Bing

What is the point of having a website if you cannot be found?

What is the point of having a website if you cannot be found? Hyphen offers a Search Engine Optimisation (SEO) service, that aims to improve your organic search engine rankings, helping your website to be found by the right people.

It’s a bit like “Where’s Wally”…you’re there somewhere, hidden among the crowd, but unless you stick a big ‘here I am’ arrow above your head, no one will know where you are, or even that you’re there at all.

And that’s what our SEO service can do for you. Using a variety of tools, our team of experts can ensure that your website can be found and that people are finding the content they want to read. In turn, this should lead to more visitors to your site, more leads, more sales…you get the idea!

We know you want to rank as highly as possible in search engine rankings and there are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. SEO is complex and it changes all the time, but we are aiming to make it as transparent as possible, giving you access to live reports and a client portal.

What is SEO?

Search Engine Optimisation (SEO) is complex and ever changing…but put as simply as possible, it is about helping your website be found by the right people, looking for relevant information. It is a collection of best practices that enable you to rank as highly as possible on search engines such as Google, Bing, Yahoo etc.

This is achieved by improving relevance and authority.

On-page SEO enables search engines to find information on your site that is relevant to a user’s search terms.

Off-page SEO works to build your website as a trusted source for search engines, therefore giving it authority and boosting its rankings.

For more information this video is worth a watch.

How can Hyphen help you?

Hyphen is a partner of Nettl, the largest network of web studios in the UK & Ireland and Hyphen are Nettl SEO certified and has access to Nettl’s Central Team of experts who have experience of optimising over 500 websites and counting. The Nettl SEO central team come RAR Recommended and are a Google Partners.

With the latest SEO tools, working with experienced software developers and experts in machine learning to help uncover the riddles of organic search, with the range of Nettl Digital Marketing Support we can ensure your website is kept in tip top condition to give it the best possible chance of improving rankings.

Nettl Digital Marketing Support


Technical SEO Audit

SEO Console

Be Found With Nettl SEO Console

Manage your local business with
these 3 great tools
SEO Optimiser
all in one place.

From £19+vat/month/tool

or £39+vat/month for the bundle of 3

SEO Keyword Discovery

Google Business Booster

Don’t get lost in the crowd

When searching for a local business, most customers head to the map pack (or local pack) in the results. So if you run a business where people search for what you do, and most of your customers are local, you’ll want to appear in these results.

From £199+vat/month

Content & Blog Creation

SEO Packages

Making affordable SEO accessible to all organisations, big or small

With the Nettl SEO packages, there are things we can do to help Google and other search engines prioritise your website so that rankings improve over time.

From £300+vat/month

google analytics

FREE Website SEO Audit

Discover the current performance of your website's SEO setup.

Simply click the button below, complete the straightforward contact form with your details, and we'll conduct a Nettl SEO audit. You'll receive a PDF report to assess your website's current performance.

Nettl Pay Per Click PPC

Pay Per Click (PPC)

Place adverts for your products and services at the top of Google

The quickest way to add traffic to your website and put your business in front of potential new customers. Like now. Today. Is with pay-per-click (PPC) advertising. You only pay when a user is placed on your website or landing page, ready for you to close the deal

From £250+vat/month

Nettl Social Media Management

Social Media Management

We match businesses with the right social media packages

Let us take care of your social media management. We’ll help your business to build a social media identity that fits your brand and tone of voice. And, crucially, one that engages your audience.

From £179+vat/month

Back Linkers Packagers

Approve Your Websites Authority With Our Nettl Back Linkers Packages

This is a new service so please contact Hyphen for more information on these packages

Frequently asked questions about SEO

How Does SEO Work?

There is no quick solution for improving search engine rankings and it is an ongoing process, using a variety of activities that will achieve the best results. In short, you need to have a well-built website, with relevant and regularly updated content, inbound & outbound links and well optimised page titles, keywords & descriptions.

What’s the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid, or Pay Per Click (PPC) advertising are the top 4 search results that appear at the top and bottom of a search page on Google. These links are paid for by advertisers to increase traffic to their websites. Hyphen can also manage and support Google Adwords campaigns to help increase traffic to your website alongside our organic SEO packages.

If I pay for SEO will this guarantee #1 rankings?

Published by Google themselves, “no one can guarantee a #1 ranking on Google”. A guarantee is only possible if there is absolute control over what’s happening in a particular situation. In the case of SEO, no company can claim control or influence of search engines. Because of the absence of control over how search engines scan websites, it’s virtually impossible to make guarantees that a website will stand on top of the rankings. Ultimately, the results of a specific search ranking is down to the search engines themselves.

Whilst SEO does not come with any guarantees, with Nettl Digital Marketing Support, we strive to provide the best advice possible in order to help your site gain more traffic, and a site’s ranking is not the only important metric that we monitor. A high rank on Google makes it more likely that people will discover your site, but if they don’t easily find the information they are looking for, they will just bounce out immediately and never come back. In contrast, a website that delivers content that engages first-time visitors will be highly likely to be revisited and recommended to their social contacts resulting in higher traffic.

If you are interested in any of our services please contact Hyphen.


















Social Media

Adwords (PPC)


Hyphen, Your Local Leicestershire Marketing Support