Things to consider when creating a website


A website is an important tool for any businesses when it comes to communicating to existing clients and attracting prospective ones too; it needs to be well organised & dynamic. Carefully planning your pages even before you get started can help to ensure that your finished website looks great.

Firstly think about the number of pages to your website and what you want to go on them.
Below are some basic pages most companies use in their website;

  • Home Page – The homepage is one of the most important pages on a website, and gets more page views than any other page. (It’s your companies face to the world). Remember, potential customers will look at your company’s online presence before doing business with you — regardless of whether they plan to close the actual sale online.
  • About Us – This page is a great opportunity to tell your readers all about your business. Add a bit if personality, tell them how the company started and you could even give a small snippet on your staff. People love to read more about the people they are dealing with.
  • Services –  Promote what you do and give your clients the opportunity to check out how you could help them. Again it gives them this information easily as some clients prefer this than having to call or email. If they then like what they see, they are more likely to get in touch further.
  • Contact Page – Filling out a form is just a quicker way for them to get in touch. Add your contact details, even if they are elsewhere on your site have it here too. You must make it as easy as possible for people to be able to contact you.
  • Blog – It allows you to have a human face and voice. As much as you’d like to use an informal tone or a friendly voice on your website, there are times when you just can’t. A company blog is the place where you can easily adopt a more human stance. It is also great for optimising your site for Google. By keeping your site up to date with a blog it makes your website current.

Once you know what pages you need, simply gather all the content for each section, text, images & logos etc. We find it very useful here to use a template to write the content. Please feel free to download ours here as a starting point.

And finally, most important is making sure you know your audience before writing your content. Your language would be different for children than it would adults, and similarly there’s a strong difference between business & consumer.

If you require any advice regarding your website, please contact us

If you are interested in this or any of
Hyphen's other services please contact us.

Hyphen, your local Leicestershire marketing support