What makes a customer read your leaflet?
We all know the saying ‘you shouldn’t judge a book by its cover’ and this is true, but sadly so many of us (including myself) do often fall for this error! I mean, the service you are advertising may even be something I’m interested in, but you haven’t grabbed my attention enough to look closer and make a connection. And have you thought about if I am even the right type of audience you want to to be reading the leaflet? For example, wheres the point handing out leaflets advertising your nursery school to a retirement community? Work out who your main customer base is, and where you are most likely to grab their attention.
The important thing to remember is, it doesn’t matter how many leaflets you send out, what matters is the return you get back from them.. so why not increase the chances of a return as much as you can?
If you need any help with your next marketing campaign, whether it be a leaflet, poster or flyer, just give us a call on 0116 232 5931 and we would be happy to discuss this further with you.