Benefits of Outsourcing your Graphic Design Department

Benefits of Outsourcing your Graphic Design Department


If your business has a regular need for graphic design, it may be a consideration to employ a designer or utilise the skills of an existing member of staff. However, both of these come with their downsides, so we would like to show you the benefits of outsourcing your graphic design requirements to a creative agency.


If your first thought may be that an agency will charge a greater hourly rate than you would pay an employee, you would be right. However in the long run, outsourcing will save you money as you won’t have all the overheads of a member of staff and you will only pay for the time that is spent on your design work.


You may have a member of staff who has creative skills that you can utilise for your design requirements, but do they have the time? By taking their time away from their main role, you are losing out in another area.


If you have an in-house designer, sometimes they can get stuck in a design rut and become uninspired working with the same identity, day in, day out. By working with an agency, you can get the combined experience of several designers and creative input from a whole team, rather than just one person.

You can also guarantee that you will be getting high quality designs, that will enhance your brand and its appearance, therefore telling your customers that you are a quality company willing to put time and money into making your brand look good.


If you outsource to a professional, reliable agency, it means that you can be confident in leaving the design work to them, which gives you time to focus on your business goals.

Hopefully we have proven that outsourcing your design to a creative agency has many benefits, and of course, if this is something that you think we can help with, please just call us for a chat.

Until next time,

Hyphen Website Wins Award!

Hyphen Website Wins Award!


We are a few weeks late writing about this as we have been busy with our clients, but we are incredibly pleased to announce that the new Hyphen website has won an award! After being nominated for the Elegant Themes Divi Showcase Awards along with over 2,300 entries, we were incredibly excited to be shortlisted to the top 20. Voting then took place and we were thrilled to find out that we had been awarded third place…amazing!

We created our new website using the Divi theme builder by Elegant Themes as the basis. Divi is also what we also often use for many of the sites we build due to its incredible flexibility to create bespoke, easy to edit designs for our clients.

Our new website design and development was all the work of our Creative Director, Jenni and she wanted created something unique that really represented our new brand strategy. The design represents our brand values of dynamism, innovation, vibrancy and versatility and the links between the sections reflect the connection that we have with our clients, and also those that we can help our clients make with their customers.

Here is what Elegant Themes had to say about our website:

“A bold and beautiful website with a standout design style filled with strong geometric elements. With a company name like “hyphen,” it’s no wonder their design is all about lines. Lines that create repeating triangles and skewed rectangles starting from the logo and continuing all the way down to the footer. It makes it a joy to scroll down the page as you follow the slanted lines from one section to another.“

So a big thanks to everyone that voted for us and if you would like more information about how we could create a dynamic website for you, please contact us.

Hyphen’s New Brand Identity

Hyphen’s New Brand Identity


Every brand has a story. There are characters that make your brand; there are chapters that document particular stages of growth or change.

And we felt that it was a good time to begin a new chapter in the Hyphen story to reflect where our business is going.

A few years ago, we rebranded from to Hyphen to reflect the change in focus from print to design, as we had a team of highly skilled creatives who were passionate about communicating branding through innovative design. The name Hyphen was chosen, as it is a link or a connection between two things and for us, this means the link between a brand and its consumer. This also gave birth to our strapline, ‘making connections by design’.

In the last 2 years, we have expanded on our branding skills within the team by bringing a brand strategist on board. We are now able to offer a full branding service that includes analysis, strategy and development, and we felt that we needed to take our brand identity to the next level to represent the additional professional skills within the team and the dynamic, innovative nature of our business.

Brand Name

The name and strapline remain the same, as they still fully represent the connection that we have with our clients, and also the connections that we can help our clients make with their customers. We have also added a secondary tagline: BRAND / DIGITAL / CREATIVE to reflect the main areas of speciality.


As you can see, we haven’t made any major changes to our logo. We chose to modernise it by changing the ‘H’ to lowercase, making the font narrower and taking the curve off the ‘y’.

We have added ‘creative agency’ underneath our logo, but will also have a version without the text, for when the logo needs to be small or when it is used with our secondary tagline: BRAND / DIGITAL / CREATIVE.


The previous Hyphen branding only used a teal shade of green and 2 shades of grey. One of the things we really wanted to do with our rebrand was to really inject some colour into our branding, to represent our vibrancy and versatility. A multi-colour identity also reflects our multi-channel approach to design and marketing for our clients.

We have brightened the teal, but kept it as our main brand colour, as green shades represent growth, and our aim is to produce branding that will help our clients to grow their business. But we have now added in several other bright colours to compliment the teal, as you can see in the colour palette above. Each member of the team has a personal colour on the reverse of his or her business card to add variety and give an individual look.


Our main logo font remains the same, but as mentioned above, we have edited it further to modernise it. We have changed our main corporate font to Sofia Pro, which is a modern and flexible font that has several weight variations so that we can add variety to our marketing materials. We have also added hand drawn text into our brand identity, created by our illustration expert Emily, which adds a lovely personal look.

Brand Identity

Our overall brand identity is what has changed the most in our rebrand. Our previous use of craft material and craft imagery has been replaced with bold colours, shapes and more dynamic language to reflect Hyphen as a business now.

We have taken a rectangle, the shape of a hyphen, and used it in a variety of colours, sizes and rotations to create bold, vibrant designs. A rectangle is a familiar and trusted shape, which represents honesty for a brand. However, because it is the most common shape, it can also be seen as boring, which is why we have played around with it so much to create designs that have visual impact. The diagonal lines that we have created by rotating the hyphens also represent dynamism, liveliness and vibrancy.

We would love to hear what you think about our new look, so please leave a comment below, or feel free to drop us an email.

Until next time,

The Hyphen Team

Brand Success on Social Media

Brand Success on Social Media


Your brand should not be something that is established at a point in your business and then left to just survive by itself. It is something that needs to be taken care of daily to really achieve brand success, especially online where opinions can be posted in an instant.

Social media has been a huge boost to the business world, allowing brands to share messages and information to anyone worldwide at the click of a button. It increases marketing reach, although it is not targeted, and allows for a greater audience to build brand recognition.

However, there is also a downside to social media for brands.

As quickly as you can be tagged on Twitter to say your brand is fantastic, you can also be criticised for bad products/service and your brand reputation can begin to be tainted.

In order to safeguard your brand on the fast-paced social media, you should ensure that you respond to as many comments as possible, both positive and negative. Understandably, this is quite time consuming and if it is not something that you can do yourself, it may be worth looking into the possibility of hiring some help.

It is especially important to respond to any criticism as quickly as possible because a fast response shows that you are there, you care and you are reactive. It helps your brand image to know that you are there to communicate with customers and it can help give your brand a personality for customers to relate to.

There have been some famous social media exchanges recently between some big brands and their customers that have represented real personality and engagement with customers. See this collection of funny exchanges put together by the Telegraph:

All of these examples are national/global brands but smaller businesses can use social media to their advantage, whether the feedback from customers is good or bad.

Some social media tips for your brand:

  • Choose a relevant twitter handle that is easily searchable for your business
  • Customise your Twitter profile, adding a square logo/icon as your profile picture (making sure you don’t crop anything off!) and a well-designed header.
  • Set out your objectives
  • Decide who will be in charge of your posting
  • Create a variety of posts including brand awareness, product/service information, company news, industry news and retweets/shares of interesting posts.
  • Add easy-to-read hashtags to your posts
  • Ask relevant questions to your followers to start a dialogue to allow your brand personality to shine through.

As always, if you need any advice about your brand, we are here to talk through any questions you may have.

Until next time,

Consistent Branding – Coca Cola’s ‘One Brand’ Strategy

Consistent Branding – Coca Cola’s ‘One Brand’ Strategy


When we work with clients on branding projects, the one thing we always say is that consistency is the key to building a recognisable brand identity.

A brand must be consistent in its design and messages in order to be successful. Consistent branding will:

  • Look professional to create a good first impression
  • Build on the brand identity to achieve long term familiarity and loyalty
  • Give out consistent messages to consumers

Without consistency in your brand, your customers may become confused by the messages you are delivering and start to lose the trust that they have built with your brand.

As we have said many times before, a good, strong, consistent brand is key for any company of any size. Although I am going to use the new brand strategy of Coca-Cola as an example, the same theory applies to smaller companies.

Coca-Cola have released images of new packaging designs, which will be rolled out later this year. Gone is the silver Diet Coke can, the black Coca-Cola Zero can and the green Coca-Cola Life can. They are now all being unified under the Coca-Cola name, with a red disk forming the basis of the new designs. This is the first time in 130 years of the brand that the visual identity has been shared across the product packaging in this way.

Now, you may argue that Coca-Cola has built an incredibly successful brand over the last 130 years, without this level of consistency, and therefore question how important it is.

However, if we look at the way the world has changed, it is apparent that there are so many more marketing outlets today than 100 years ago, and the internet has brought about a greater need for brand unity because the messages can get diluted the more widespread they get.

Another reason for the ‘one brand’ strategy is the increase in product choice, that has made it more difficult for consumers to make a buying decision, perhaps because they don’t know the differences between the zero, light and life options.

So how is this relevant for your brand?

Ask yourself these questions:

  • Is my brand identity consistent across all of the visual elements that my customers see?
  • Does my brand identity work across all marketing platforms, online and offline?
  • Have I introduced new products/services in the last few years and does the expanded offering work with the current branding?
  • Are my brand messages still relevant to my target audience?

If you would like any further information about brand consistency, or any advice on how to develop your brand, please give us a call or drop us an email.

Until next time,

Branding – Your Online Identity

Branding – Your Online Identity


The way your brand is portrayed online should be at the top of your branding priorities list, as websites are now often the first port of call for customers looking for a product or service.

Firstly, let’s think about why we have a website and what is its purpose.

A website is our online identity and a way for potential customers to find out information about us before choosing to make contact or purchase from us. Because the user is not meeting you or speaking to you directly, they have to judge the personality and values of the company on the basis of the website design, structure and content.

So a website has to reflect everything about the company to successfully represent the brand…quite a big responsibility!

There are currently 966 million websites in the world and because it is so easy to just click on to another site if you don’t find what you are looking for, or don’t connect with the brand, it is becoming increasingly more important to create a great first impression.

The brand identity must be inviting, the content must be engaging and the website should be efficient.

Here are a few basics to help:

  • Write down your site goals, audience needs, key messages and brand personality and work them into the website design
  • Determine the site structure before the design
  • Anticipate growth
  • Don’t wait until its perfect to launch it, constantly make it better
  • Keep asking yourself: is the message clear? Is the content easily accessible?

A website is a brand tool that needs to be cared for over time. The best websites are constantly updated, amended and monitored.

If you need any help or advice with your website, just call us for a chat.

Until next time,

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