Meet Emily Merchant, our new designer

Meet Emily Merchant, our new designer


Emily is one of our latest additions to the Hyphen team, after joining us at the beginning of July as a designer after graduating from De Montfort University this year. I caught up with her to find out how she was finding her first few weeks in the studio, and to find out what inspires her creativity!

Tell us how you got into design

I’ve always been a bit of an art & design enthusiast from a young age as I grew up with a step-father who was a keen painter and illustrator and I guess some of my interest might have stemmed from there. However I think I started to pay more attention to design during my high school years where a friend of mine introduced me to Photoshop. From there a lot of my work became digital as I realised how much potential the whole Adobe Creative suite package held to change your work into something you’d never be able to accomplish by hand. This interest in digital manipulation / image making then spurred me to continue my studies with a Foundation course in Art & Design as well as a BA Course in Graphic Design & Illustration where I have been able to tailor my interests in this specialism and develop my skills further to get me to this first step in my career. I haven’t stopped learning yet though!

What does your typical day in the studio entail?

A typical day in the Hyphen studio would probably include a nice mix of projects to work on; they usually vary from making amendments to ongoing projects as well as starting something from scratch. All of this accompanied of course by a friendly and relaxed environment, and two friendly colleagues (Jenni and Jason) who never mind answering my usual plethora of questions!!

Tell us about some of the projects you have worked on in your first couple of weeks at Hyphen

My first day involved finalising a rebranding project the studio had been working on for a local law firm. I was truly thrown in the deep end by having to work up the print files for a multitude of end products, which made my eyes go well and truly square by the end of the day from staring at the screen so intently. The next few weeks have enabled me to begin some designs for a local charity group from scratch as well as continuing to learn more about the functions of various design applications, so it’s been a great start!

Who and what inspires your creativity?

It’s hard to know where to start with this one because I’m so interested in such a variety of things and there’s also a variety of sources that are attached to them. To name a few; I love things that revolve around patterning, printmaking, tattoo art, hand drawn lettering, retro/vintage imagery and lettering, dynamic portraiture (think Francis Bacon) and inked illustrations. However during a creative slump I also like to explore Behance and Pinterest for inspiration with a cup of tea at hand for good measure.

Is there anything else you love to do when you are not in the studio?

When I’m not in the studio you can usually find me at home sitting at my desk working away on some freelance projects, doodling and singing along to my music. I also like to play guitar, although it’s been difficult to do so whilst being swamped with University work; I enjoy cooking and traveling and I am also keen to begin painting a little more in the next few months.

Make sure you keep checking back for more updates from Emily!

Hyphen are hiring!

Hyphen are hiring!


Update! Applications are now closed for this position, however please take a look at our careers page to view our current vacancies.

Hyphen are a design and branding agency based on the outskirts of Leicester working with clients in the East Midlands area. We are primarily brand stylists, creating unique logos and brand styles for clients of all industries, however we also offer a full service for all of our clients marketing needs including website design and print management. At Hyphen, we pride ourselves on our customer relationships. By getting to know our customers and their business it means we can create something truly special for them.

Hyphen have an exciting opportunity for a graphic designer to join their studio. Ideally you will have at least 2 years of industry experience in the industry. You will have experience of developing brands and logos, and have excellent customer service skills with a history of developing and managing client relationships. You should be fully proficient in Adobe InDesign with good knowledge of Illustrator and Photoshop.

The role will involve working with our studio manager to develop and manage a portfolio of clients and all of their requirements. This is a full time role based at our studio in Groby, Leicester.

We have moved!

We have moved!


As of this morning, we have now moved offices! Our new address is 14A Fir Tree Lane, Groby, Leicester, LE6 0FH.

Our telephone number remains unchanged on 0116 232 5931. The studio will be open Monday – Friday 9-5pm.

Our new studio has been created to be a showcase of our personalities. A place where you can literally draw on the walls, release your creativity, and join us for a coffee and biscuit on the hand crafted chill out area to discuss your branding projects.

We are still in a bit of a mess at the moment whilst we get settled in, however once we are fully unpacked, we will let all of you know so you can come and see the place for yourselves.

For now, please bear with us whilst we get our bearings in our new place!


The Hyphen team


Will you help Jordan Motors pick a new logo?

Will you help Jordan Motors pick a new logo?

So we have recently been working with Jordan Motors on refreshing their existing branding and presented a couple of ideas for them which we have narrowed down to 2 options. The real challenge is they cannot decide which direction to go down, and so they wanted to find out what you thought!

The concept behind both options was to capture the personality behind Jordan Motors. They are a family run garage with customers that have been visiting them for generations. The service they give is a very personal one, making them very approachable and ultimately a garage you can trust.

Jordan Motors existing signage and branding uses shades of greens, and being on a main through road in Leicester, it was agreed keeping with these colours would be vital to build on their existing brand awareness, but we would create a fresh brand that would appeal to a wider audience and get them noticed, and bring the image of the garage more up to date.

Take a look at the options, and leave us your comments at the bottom with your vote..

Concept One

This option is completely new to what they have done before. It’s on trend with geometric shapes, and creates a strong foundation to build the brand showcasing the garages wide range of services. The JM icon can be built to become a logo in it’s own right and bring the garage  more up to date.


Concept Two

This option is a simple soft refresh of an existing logo they have used in the past. It’s a lot more conservative than option one, keeping in a more traditional garage style with the 4 icons which show some of the main services Jordan Motors provide.



Hyphen get a new website!

Hyphen get a new website!


If you are a regular visitor you may notice we have been a little quiet lately. Well, this is because we have been absolutely stacked out with so many exciting new projects (some of which we will post about in the next few weeks).

On top of working on some great new brands for our clients, you may also notice we have given our own marketing a little bit of a refresh! Even though we do it every day for our customers, it’s never an easy job rebranding ourselves.. we have so many creative minds in our office it’s difficult to not get carried away with all the excitement! But alas, it’s finally finished, and we hope you agree our new website is looking much sexier!

On top of the new website, we are also in the process of rolling out our new marketing collateral including our great new business cards! Ill be posting about these in the next week to let you see behind the scenes of how we came up with the new branding! There’s also some exciting new services we have in the pipeline for later in the year.. so keep watching this space!

In the meantime, we promise to keep back in touch more regularly now we have this shiny new website, and we will bring you lots of behind the scenes access from our very own brand stylists!

Ta-ta for now!

The Hyphen team x



Meet Emily Merchant, our new designer

Hyphen is sponsoring Leicester for Business’ New Business of the Year Award

We are delighted to be sponsoring the New Business of the Year award at Leicester for Business’ inaugural awards ceremony this week.

The event which takes place at the Y Theatre  Thursday, 21st November aims to recognise and celebrate the achievements of both start-up and existing businesses by showcasing Leicester’s entrepreneurial talent across six award categories.

Jason will be presenting the award and Jenni will also be attending. The categories include:

  • The New Business of the Year award
  • The Woman’s Business Start-Up of the Year award
  • The Innovation award
  • The Existing Business Potential for Growth award
  • The Sustainable Business award
  • The Social Enterprise award

Prior to the awards ceremony, Leicester for Business is running an Entrepreneurship Showcase, also at the Y Theatre beginning at 3pm, as part of Global Entrepreneurship Week. It will feature advisors from The Prince’s Trust, Curve, NatWest Bank, Start Up Loans and Resources and Tools as well as EDRF Grants Surgery.

Both events are free to attend. To register, please contact or call 01509 815 026.