Your customers…do you know what they want?

Your customers…do you know what they want?

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Your customers…do you know what they want?

Let’s start by asking a very important question…

When you developed your brand, did you base it on what you wanted the brand to say to your customers, or did you find out what your customers wanted and use that information to create a brand with all the values that they would like to see?

If it is the latter, well done! But if you based it on your own thoughts and ideas, how do you know that your brand is delivering what your customers expect? Yes, you can make an educated guess…but to really make sure, why not ask them?!

Questions such as:

+ What do they think is your main strength?
+ Do they think you have any weaknesses?
+ What words would they use to describe your brand?
+ Why do they buy from you?
+ How do they rate different elements of your business?

As the most important part of your business, your customers can give you the most invaluable feedback which can be used to put together a solid strategy that ensures that your brand has strong values, a likeable personality and a proposition that really shows what benefits they are getting from you.

Maybe some companies are scared to ask their customers what they think, but if you don’t ask, you don’t get! And often, any negative comments can be much more useful than positive ones as it shows you how to make improvements.

If you have never asked your customers what they are looking for from your company, or just haven’t asked in a while…now might be a good time to do just that.

If you need help asking your customers the right questions and turning the feedback into a definitive brand strategy, please call me on 0116 232 5931.

Until next time,
Gemma

What does your brand say about you?

What does your brand say about you?

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What does your brand say about you?

Do you know how to describe your brand?

A common misconception made by many is that their company’s brand is their logo.
Whilst the logo forms the important initial first impression, your brand is so much more.

Jeff Bezos, Founder of Amazon once said:

“Your brand is what people say about you when you’re not in the room”

Another quote I came across, which is similar to the one above, but increasingly relevant in today’s society of social media is:

“A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is.”

Your brand is everything to do with your company:

+  Who you are
+  What you stand for
+  The products and services you offer
+  The way your staff interacts with customers
+  What your customers think about you
+  Your position in the market
+  Your goals & values
+  Your internal culture
+  Your personality and promise to customers

In order for your customers to tell their friends good things about your brand, you must deliver a consistent message so that you are what you say you are. If you have a professional image…be professional. If you promise to be the cheapest…be the cheapest. If your brand says you are reliable…be reliable.

And remember, in the past, a negative comment may be only relayed between you and the company. Now any negativity can be displayed online and can be seen by millions of people.

To try to eliminate negativity surrounding your brand, it is essential to create a strong brand that delivers on its promise.

If you need help assessing what your brand says about you, or how you want to communicate to your customers, please call us on 0116 232 5931.

Until next time,
Gemma

Introducing Gemma & Brand Strategy

Introducing Gemma & Brand Strategy

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Introducing Gemma & Brand Strategy

Hello everyone!

 

I have joined the Hyphen team this week so I am using my first blog post to introduce our new services that I will be heading up!

In my role as Brand Strategist, I will be helping clients on branding analysis and strategy so we can develop strong brands.

Some people think a brand is just a logo, but that is just a visual representation. Your brand is everything your company represents; your USP, personality, benefits to customers, position in the market and more. Once these have been established, then it is possible to develop a strong brand that really communicates what your company is about.

Of course, it is possible that a company has a good idea of their brand values and can develop a strategy themselves, but often it can be a good idea to ask someone external to the company to take a fresh look and get a different perspective. And that’s where we come in!

We have added a strategy page to the website so please check that out for more information.

Until next time,
Gemma

Introducing Gemma & Brand Strategy

Meet Emily Merchant, our new designer

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Meet Emily Merchant, our new designer

Emily is one of our latest additions to the Hyphen team, after joining us at the beginning of July as a designer after graduating from De Montfort University this year. I caught up with her to find out how she was finding her first few weeks in the studio, and to find out what inspires her creativity!

Tell us how you got into design

I’ve always been a bit of an art & design enthusiast from a young age as I grew up with a step-father who was a keen painter and illustrator and I guess some of my interest might have stemmed from there. However I think I started to pay more attention to design during my high school years where a friend of mine introduced me to Photoshop. From there a lot of my work became digital as I realised how much potential the whole Adobe Creative suite package held to change your work into something you’d never be able to accomplish by hand. This interest in digital manipulation / image making then spurred me to continue my studies with a Foundation course in Art & Design as well as a BA Course in Graphic Design & Illustration where I have been able to tailor my interests in this specialism and develop my skills further to get me to this first step in my career. I haven’t stopped learning yet though!

What does your typical day in the studio entail?

A typical day in the Hyphen studio would probably include a nice mix of projects to work on; they usually vary from making amendments to ongoing projects as well as starting something from scratch. All of this accompanied of course by a friendly and relaxed environment, and two friendly colleagues (Jenni and Jason) who never mind answering my usual plethora of questions!!

Tell us about some of the projects you have worked on in your first couple of weeks at Hyphen

My first day involved finalising a rebranding project the studio had been working on for a local law firm. I was truly thrown in the deep end by having to work up the print files for a multitude of end products, which made my eyes go well and truly square by the end of the day from staring at the screen so intently. The next few weeks have enabled me to begin some designs for a local charity group from scratch as well as continuing to learn more about the functions of various design applications, so it’s been a great start!

Who and what inspires your creativity?

It’s hard to know where to start with this one because I’m so interested in such a variety of things and there’s also a variety of sources that are attached to them. To name a few; I love things that revolve around patterning, printmaking, tattoo art, hand drawn lettering, retro/vintage imagery and lettering, dynamic portraiture (think Francis Bacon) and inked illustrations. However during a creative slump I also like to explore Behance and Pinterest for inspiration with a cup of tea at hand for good measure.

Is there anything else you love to do when you are not in the studio?

When I’m not in the studio you can usually find me at home sitting at my desk working away on some freelance projects, doodling and singing along to my music. I also like to play guitar, although it’s been difficult to do so whilst being swamped with University work; I enjoy cooking and traveling and I am also keen to begin painting a little more in the next few months.

Make sure you keep checking back for more updates from Emily!

Hyphen are hiring!

Hyphen are hiring!

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Hyphen are hiring!

Update! Applications are now closed for this position, however please take a look at our careers page to view our current vacancies.

Hyphen are a design and branding agency based on the outskirts of Leicester working with clients in the East Midlands area. We are primarily brand stylists, creating unique logos and brand styles for clients of all industries, however we also offer a full service for all of our clients marketing needs including website design and print management. At Hyphen, we pride ourselves on our customer relationships. By getting to know our customers and their business it means we can create something truly special for them.

Hyphen have an exciting opportunity for a graphic designer to join their studio. Ideally you will have at least 2 years of industry experience in the industry. You will have experience of developing brands and logos, and have excellent customer service skills with a history of developing and managing client relationships. You should be fully proficient in Adobe InDesign with good knowledge of Illustrator and Photoshop.

The role will involve working with our studio manager to develop and manage a portfolio of clients and all of their requirements. This is a full time role based at our studio in Groby, Leicester.

We have moved!

We have moved!

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We have moved!

As of this morning, we have now moved offices! Our new address is 14A Fir Tree Lane, Groby, Leicester, LE6 0FH.

Our telephone number remains unchanged on 0116 232 5931. The studio will be open Monday – Friday 9-5pm.

Our new studio has been created to be a showcase of our personalities. A place where you can literally draw on the walls, release your creativity, and join us for a coffee and biscuit on the hand crafted chill out area to discuss your branding projects.

We are still in a bit of a mess at the moment whilst we get settled in, however once we are fully unpacked, we will let all of you know so you can come and see the place for yourselves.

For now, please bear with us whilst we get our bearings in our new place!

Thanks!

The Hyphen team